LOS ANGELES, Calif., September 24, 1998 (PRIMEZONE)-- Mark or Sammy? That's the question sports marketers nationwide are asking themselves. Marketers don't seem to know who to select as their slugger spokesperson: Mark McGwire of the St. Louis Cardinals or Sammy Sosa of the Chicago Cubs?
As the result of the race continuing day to day, some marketers are sitting on the sideline and waiting to see which player will emerge as the home run king when the baseball season ends.
"Marketers are all scratching their heads asking: what do we do?" said media expert and author Michael Levine. "They're deciding to take a wait-and-see attitude."
Unless, of course you're Mastercard. Today, the credit card ensures the only major market to get both Sosa and McGwire in the same TV spot. The ad shows each man hitting homeruns.
According to Levine, the oddest marketing proposal of the day? A bottle of Sammy Sosa salsa.