PHOENIX, MAY 16, 2000 (PRIMEZONE) -- Peragis, Inc., a business-to-business (B2B) e-commerce company for the travel industry and a wholly-owned subsidiary of Canadian parent company Points North Digital Technologies, Inc. (CDNX:PNS), has selected Hill and Knowlton to support its international communications efforts and provide public relations counsel.
"Hill and Knowlton's experience in the area of B2B public relations made it clear they were the best choice to execute our communications plan," said Glen Kerby, CEO of Points North Digital Technologies, Inc. "We chose Hill and Knowlton for their ability to understand our model and our core messages, and for their strong financial relations and business media outreach capabilities."
The Peragis travel solution offers buyers and sellers of travel products unique real-time, B2B e-commerce solutions. The Peragis suite of offerings has been designed by travel agents, agency owners and technology professionals with years of experience in the industry bringing all the advantages of a complex IT network to agencies without heavy infrastructure investment. The platform integrates seamlessly with leading GDS systems, merging critical booking functions with applications for account management, marketing, website publishing, e-mail, e-fax and a host of additional features into a solution that sits on the agent's desktop.
"We are looking forward to working with Peragis, Inc. and positioning them as a leader, in both Canada and the United States, in the B2B travel space," said Ron Hartwig, Executive Vice President and General Manager, Hill and Knowlton, Los Angeles.
The Peragis, Inc. account will be based in Hill and Knowlton's Los Angeles office and will utilize the agency's resident expertise in financial communications and media relations, as well as its corporate and marketing practices.
Peragis, Inc. recently announced a joint marketing agreement and software development alliance with TravCom, a longtime leader in back-office systems for travel agencies. Peragis, Inc. has also formed strategic alliances and business relationships with leading reservations systems and travel suppliers such as Sabre, Galileo, Sprint Canada, Inc., Compaq Financial Services Canada and EDS Innovations, Inc. To find out more about the Peragis suite of offerings or the parent company, Points North Digital Technologies, Inc., please visit www.peragis.com and www.pointsnorth.com websites.
About Hill and Knowlton
Established in 1927, Hill and Knowlton, Inc. (www.hillandknowlton.com) is a leading international public relations and public affairs firm based in New York, with 60 offices in 34 countries as well as an extensive associate network. The agency is part of WPP Group, plc, (Nasdaq:WPPGY) (www.wpp.com), one of the world's largest communications services groups. WPP Group provides services to local, multinational and global clients, including more than 300 of the Fortune Global 500.