LOS ANGELES, May 24, 2000 (PRIMEZONE) -- MVALUE.com (www.mvalue.com) announced today the release of version 2.1 of its MVALUE Panel that will allow fee-based Internet Service Providers (ISPs) to compete against free ISPs. Fee-based ISPs are coming under increasing pressure from the rapid growth of the free ISPs.
The MVALUE Panel will be co-branded by ISPs and allow subscribers to earn money while they surf, subsidizing their Internet service fee. This innovative program will allow fee-based ISPs to compete with free ISPs without sacrificing their revenue stream.
"MVALUE Panel 2.1 provides ISPs with a turn-key, co-branded marketing solution with no financial or infrastructure commitment on their behalf," said Jay Haynes, CEO of MVALUE.com. "Now, fee-based internet service providers have an innovative way to compete with free ISPs."
The MVALUE Panel 2.1 enables an ISP to co-brand the viewing panel with its logo while giving subscribers the ability to earn cash which is applied to their monthly service fee. "MVALUE.com is providing fee-based ISPs with a significant marketing tool that will level the playing field and create dynamic new opportunities for us," said Tom Waniewski, V.P. of Strategic Planning for Access Toledo, an Ohio-based ISP with over 100,000 subscribers. "We believe that a strategic partnership with MVALUE.com means we will not only retain our current customer base, but we can aggressively seek to expand it."
Many fee-based ISPs have 100,000 or fewer subscribers, but the combined total of all the fee-based subscribers is estimated to exceed 50,000,000 nationwide. MVALUE.com views these partnerships with fee-based ISPs as an important component of its business model.
The MVALUE PANEL version 2.1 offers a more streamlined viewing panel, customizable icons and unique privacy control features. MVALUE Panel 2.1 is scalable so ISPs can easily accommodate increased user traffic and is a turnkey operation that incorporates into their existing system.
MVALUE.com has been extremely active negotiating co-branded contracts and has secured numerous letters of intent with fee-based ISPs. MVALUE will use these co-branded agreements to continue to build its membership database, which provides companies with a highly targeted advertising platform. MVALUE.com continues to be an on-line privacy advocate, allowing users to block certain companies from tracking where they surf. "We always protect our members identity and do not allow our information to be misused," said Jay Haynes, CEO of MVALUE.
About MVALUE.com
Los Angeles-based MVALUE.com, Inc. (www.mvalue.com) was founded in 1999 to benefit online consumers and web retailers. The Company's primary application, the MVALUE Panel, serves as an online companion to consumers-protecting their privacy and enabling them to earn cash when they surf the web. Through its service, MVALUE empowers its members to selectively block cookies without slowing down surfing. MVALUE.com also works with web retailers and advertisers to improve their effectiveness by better matching them with the best potential customers in a privacy protected environment. Web surfers receive privacy, control and cash. Now MVALUE is positioned to be a strategic marketing partner with fee-based ISPs.