ATLANTA, Jan. 25, 2002 (PRIMEZONE) -- Call center and customer service industry software development company Advertech, Ltd. names Joseph Matassino as its new VP of Sales and Marketing.
Matassino, a veteran of the software industry, comes to Advertech with over 14 years of high-tech experience. Having founded and sold his own successful systems integration business, Matassino has also held sales, marketing and technical lead positions within various software technology firms in Atlanta.
Most recently, Matassino was working with Simtrex, a company partially owned by Advertech to assist in the development of its sales force for its flag-ship product StarTrainer, which was originally conceived and developed by Advertech.
"Joe brings a wealth of knowledge and expertise in the areas of sales, marketing and channel management to Advertech's strong technology offerings," said Richard Horwitz, Founder and CTO of Advertech. "With Joe on board, we are looking to significantly enhance our direct sales efforts and improve our presence in the market while we continue to expand our existing partner relationships."
"Rick and his team of developers have created truly innovative technologies that have been ahead of their time for many years," Matassino said. "With over 18 years of experience to pull from, Advertech is able to deliver comprehensive solutions that continue to meet the needs of the call center environment not currently addressed by mainstream CRM companies like Onyx and Siebel. With the Advertech suite of agent effectiveness products, we will be able to provide a competitive advantage to our customer's business as well as complement the solutions of our partners like Avaya."
About Advertech, Ltd.
Founded in 1983, Advertech, Ltd. is in the business of helping companies realize improvements in agent performance through technology. Advertech offers a complete suite of integrated products for the Avaya Dialer that addresses the needs of the teleservicing industry. Desktop Scripting, Digital Voice Recording, Intelligent Outbound Routing, Web Based DVR retrieval and Analysis as well as Agent Statistical Monitoring Digital Dashboard. Advertech was also responsible for the conception and development of the first simulation training platform, now developed and sold under the name StarTrainer by Simtrex, a company partially owned by Advertech, Ltd.
StarSUITE(tm), StarGUIDE(tm), StarQUALITY(tm), StarROUTE(tm), StarLIGHT(tm) and ONTrack(tm) are trademarks of Advertech, Ltd. Mosaix and Definity are property of Avaya.