FRANKFURT, Germany, Feb. 12, 2002 (PRIMEZONE) -- Add2Phone, the leading provider of mobile marketing applications software, has signed a contract to supply a Short Message Service platform to Axel Springer Kontakt Sp. z o.o. in Poland. AS Kontakt will utilize Add2Phone products to offer premium rate mobile content and interactive SMS competition services to customers through its consumer portal www.planetasms.pl.
In addition to the mobile portal services, AS Kontakt will use Add2Phone's mobile marketing technology to operate mobile advertising and SMS response management services for its corporate customers. Mobile phones have been proven in Finland to increase the effectiveness of direct marketing and consumer response rates.
"To set up our own SMS platform in addition to the audiotex platform was a strategic decision. Flexibility and fast time-to-market were the main parameters to choose our software solution partner. With Add2phone we found a reliable partner to meet the expectations within the fast growing market of value added services in Poland," says Andreas Moeller, Vice president of AS Kontakt.
"We are pleased to get an advanced client like Axel Springer Kontakt, that has a profound experience in servicing the Polish media with advanced communication services. In addition, it has been a pleasure to notice that the Polish mobile market is very advanced and that the mobile operators support the value chain by providing external service providers with premium rate billing capability and unified SMS service numbers," says Jari Anttonen, Managing Director of Add2Phone GmbH.
"At the HP Bazaar we are always happy to see one of our members deploying their innovative mobile e-services on an always-on HP server infrastructure. By working together with leading companies like Add2Phone and Axel Springer Kontakt we can bring mobile marketing to the Polish market. We are also very excited about this project as it shows that mobile marketing is about to take off in a big way,"says Nectari Charitakis, Director of the HP Mobile E-Services Bazaar, EMEA.
Add2Phone's product range offers a scalable, robust and modular solution for telecommunications service providers, mobile operators and mobile portals that meets current and future needs. Solutions are based on open standards to ensure compatibility with existing service infrastructure as well as future network technologies. The basic product modules are the Mobile Content, Mobile Competition and Mobile Advertising Server.
About Axel Springer Kontakt
AS Kontakt, formerly Kontakt Telemarketing, provides direct marketing and telemarketing services in its own contact center in Poland since 1995. Besides the substantive expansion in these fields of activity, AS Kontakt has also started voice-audio text and SMS-services. AS Kontakt is an Axel Springer Verlag AG company.
About Add2Phone
Add2Phone is a global forerunner in software technology for the mobile applications market. Our products include Mobile Advertising Server, Mobile Content Server and Mobile Competition Server. Add2Phone technology provides a proven and reliable growth path into advanced mobile services and m-Commerce. Add2Phone headquarters and research and development center is located in Helsinki, Finland. Add2Phone's European sales office and customer support centers is located in Frankfurt, Germany. For more information on Add2Phone, visit our website at http://www.add2phone.com
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