NEWTON, Mass., March 15, 2002 (PRIMEZONE) -- LifeFX, Inc. (OTCBB:LEFX), the leading developer of life-like digital people for the Internet, today announced that Dennis J. (DJ) Crane, who has been serving as a consultant to the company, has been appointed interim CEO. Michael S. Rosenblatt, Founder, has been named President of Sales. Lucille S. Salhany has been named Chairman. DJ, together with Michael and Lucie, will work to accelerate the LifeFX go to market activities for their recently released FaceXpress software. LifeFX products provide Web agencies and professional developers with a compelling way to make new and existing Web sites effective. They address demand from the market for better results. They also provide Web agencies and interactive design professionals a way to generate more business.
Mr. Crane helped drive GE Information Services' innovation in business-to-business applications and services. He also served as President of GE's Healthcare Information Management venture, and in senior executive roles with AOL and Bell and Howell. Mr. Crane has also been an advisor and director of other software companies.
LifeFX will begin a search for a permanent CEO.
About LifeFX
LifeFX, Inc., a Safeguard Scientifics partner company, is the leading developer of extraordinary, life-like Stand-In(tm) Digital People for the Internet. LifeFX's FaceXpress(tm) software enables Web designers and developers to dramatically enhance new and existing Web sites. FaceXpress(tm) makes sites more engaging and effective by conveniently managing the content, expressions and motions of Stand-Ins. For more information about LifeFX, and to download a free trial of the FaceXpress software, visit http://www.lifefx.com.
Statements made in this news release, other than those concerning historical information, should be considered forward looking and subject to various risks and uncertainties. Such forward-looking statements are made based on management's belief as well as assumptions made by, and information currently available to, management pursuant to the "safe-harbor" provisions of the Private Securities Litigation Reform Act of 1995. LifeFX Inc.'s future results may differ materially from the results anticipated in these forward-looking statements because of a variety of factors, including the ability of the company to implement its business strategy; the ability of the company to achieve the intended benefits of this strategy; the ability of the company to complete development of its technology; the ability of the company to achieve success in forging strategic relationships; adoption of the technology by major consumer and commercial Web sites; the ability of the company to commercialize the technology before competitors; the ability of the company to retain key employees; and those factors identified in LifeFX, Inc.'s annual report on Form 10-K for the fiscal year ended December 31, 2000, and its quarterly reports on Form 10-Q and subsequent reports filed with the Securities and Exchange Commission.