NEWTON, Mass., March 19, 2002 (PRIMEZONE) -- LifeFX, Inc. (OTCBB:LEFX), the leading developer of life-like virtual people for the Internet, has announced an agreement with The Dealer Services Group of ADP, Inc. Under the agreement, ADP's DynamicSuite (sm) will be the newest channel for selling and distributing LifeFX Stand-In (tm) virtual site guides for websites.
DynamicSuite, developed by Traver Technologies, a division of ADP's ProfitPoint(sm) Group is the first automotive website solution that bundles LifeFX's leading-edge technology into their offering. Answering automotive dealerships' need for control of web content, DynamicSuite enables a dealer's non-technical staff to update content, products and prices in a cost-effective manner.
In addition, DynamicSuite will now display LifeFX Stand-In virtual people as site guides to create a realistic online dealership image and contribute to an even more satisfying buying experience. "The consumers' automotive shopping experience begins online. These virtual site guides offer an alternative to dealers who are concerned about how consumers are being guided through their website," states John Traver, President of ADP's Traver Technologies.
"Our aim is to offer options to the consumer through the dealers' website. Our dealers have shown an interest in these life-like site guides that are quickly customized to look and sound like employees of the dealership," continued Traver. "If our dealers choose to use this tool, they are able to offer consumers a life-like representation of their personnel on their website complete with welcome messages, sales pitches, and instructional information."
In this extremely competitive market, dealers understand the need to stay ahead by offering customers new and exciting ways to shop for their on-line automotive needs. LifeFX Stand-In images provide a real-life connection from the website to the physical automotive dealership storefront.
About LifeFX
LifeFX, Inc., a Safeguard Scientifics partner company, is the leading developer of extraordinary, life-like Stand-In(tm) Digital People for the Internet. LifeFX's FaceXpress(tm) software enables Web designers and developers to dramatically enhance new and existing websites. FaceXpress(tm) makes sites more engaging and effective by conveniently managing the content, expressions and motions of Stand-Ins. For more information about LifeFX, and to download a free trial of the FaceXpress software, visit http://www.lifefx.com.
About ADP Dealer Services
ADP Dealer Services Group provides integrated computing solutions to more than 16,000 automotive and truck dealers throughout the United States, Canada and Europe. ADP Dealer Services Group is the third largest business unit of ADP, Inc. (NYSE:ADP). ADP, with more than $7 billion in revenues and more than 500,000 clients, is one of the largest independent computing services firms in the world. More information on ADP and ADP Dealer Services Group is available via the Internet at www.DealerSuite.com. Traver Technologies is a division of ADP's ProfitPoint (tm) Group. Traver Technologies has provided CRM training and consulting solutions to the automotive retail industry for the past decade. More information on Traver Technologies and DynamicSuite can be found at www.travertech.com.
The ADP name and logo are registered trademarks of ADP of North America, Inc. All other trademarks or registered trademarks are properties of their respective companies.
Statements made in this news release, other than those concerning historical information, should be considered forward-looking and subject to various risks and uncertainties. Such forward-looking statements are made based on management's belief as well as assumptions made by, and information currently available to, management pursuant to the "safe-harbor" provisions of the Private Securities Litigation Reform Act of 1995. LifeFX Inc.'s future results may differ materially from the results anticipated in these forward-looking statements because of a variety of factors, including the ability of the company to implement its business strategy; the ability of the company to achieve the intended benefits of this strategy; the ability of the company to complete development of its technology; the ability of the company to achieve success in forging strategic relationships; adoption of the technology by major consumer and commercial websites; the ability of the company to commercialize the technology before competitors; the ability of the company to retain key employees; and those factors identified in LifeFX, Inc.'s annual report on Form 10-K for the fiscal year ended December 31, 2000, and its quarterly reports on Form 10-Q and subsequent reports filed with the Securities and Exchange Commission.