STOCKHOLM, Sweden, April 16, 2002 (PRIMEZONE) -- In their latest online efforts, Nike and Framfab have expanded the award-winning nikefootball.com website to 13 languages to coincide with the launch of Nike's football campaign, The Secret Tournament.
When nikefootball.com was first launched in February 2000, it was solely a European effort. With this launch, the site becomes truly global as it expands to the United States, Asia and Latin America.
"Luckily, football is a universal language, and it has been an exciting challenge for Framfab Denmark to manage a global rollout with all that entails," said Framfab Denmark's Account Director Bettina Sherain. "After working on nikefootball.com for two-and-a-half years, this was a project that demanded the highest creative level, both with regards to concepting, execution as well as completion," continued Ms. Sherain.
In connection with the launch of The Secret Tournament campaign, nikefootball.com lets the users delve deeper into the story behind the Secret Tournament, check out Nike's new products and, perhaps most importantly, enter a 3 on 3 tournament themselves, both in the real world and virtually.
The site features a state-of-the-art multiplayer online game where you can train your team and compete globally for cool prizes. It's 3 on 3, 3 minutes max, sudden death and no crying.
As an added challenge, the users can enter The Mind Cage to find out if they have the mental agility required to play football on the highest level.
The nikefootball.com project is one of several international projects within Framfab. It's also a representative project for how Framfab works in relationships that span multiple years and in client engagement that consists of several projects of varying size.
Framfab is a leading supplier of consulting services and business solutions based on Internet technologies. Our clients consists primarily of major multinational corporations, such as 3M, AXA, The Coca-Cola Company, Danske Bank, Electrolux, Ericsson, Hydro Texaco, I K E A, Kellogg's, Maersk Sealand, NEC Packard-Bell, Nike, Observer, Postbank, Quelle Versicherungen, SAAB, Volvo Car Corporation, Volvo Group and UBS. Framfab operates in Denmark, France, Germany, the Netherlands and Sweden. The company is listed on the Stockholm Stock Exchange's O-list (ticker FTID). For more information, please visit www.framfab.com
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