KnowledgeMax and ISPI Announce Alliance

KnowledgeMax to Provide a Customized Knowledge Resource Center for Members of ISPI (The International Society for Performance Improvement) and Also Offer ISPI's Publications and Professional Content to KnowledgeMax Customers


MCLEAN, Va., April 16, 2002 (PRIMEZONE) -- KnowledgeMax, Inc. today announced a major new strategic partnership with the International Society for Performance Improvement (ISPI) of Washington, D.C

Effective immediately, ISPI's members will be able to access a new KnowledgeMax Resource Center to find and purchase materials for their professional use and personal development from an extensive database of books, courseware, and knowledge products. KnowledgeMax's eBusiness supply chain management system seamlessly integrates the processing and fulfillment of each user's order with KnowledgeMax's many suppliers.

"We believe that this new partnership will benefit not only ISPI and KnowledgeMax, but also the many corporations whose managers are among ISPI's 10,000 members," said Alan Sultan, KnowledgeMax's Sr VP for Business Development.

KnowledgeMax has also agreed to integrate ISPI's publications and professional content into KnowledgeMax's resource center for its current and future customers, resulting in a new distribution channel for ISPI content.

"The new Knowledge Center for ISPI members is the beginning of a broader collaboration between KnowledgeMax and ISPI to foster the development and best practices in human performance," said Donna Lynn, COO of KnowledgeMax. "ISPI's expertise and content will significantly enrich our knowledge-based offerings and value-added services to our customers."

Rick Battaglia, Executive Director of ISPI, stated, "ISPI can now offer our members one click access to rich content and a host of quality suppliers of knowledge products though KnowledgeMax's eBusiness system. In turn, working with KnowledgeMax, ISPI can extend its influence in improving performance throughout an enterprise. Together, we can help corporations improve the productivity of their workforce."

About KnowledgeMax, Inc. http://www.knowledgemax.com

KnowledgeMax has developed and operates a virtual "Knowledge Resource Solution'' for corporations. The company specializes in providing millions of "best of breed'' books, courses, training videos, audio, and other learning and information content to the professional, fully integrated with an eBusiness supply chain management system that connects corporations to suppliers. Complementary, premium, value-added services for "information on demand" enables direct selection, delivery, management control and feedback. KnowledgeMax is the "one-stop enterprise'' for employee knowledge and learning.

KnowledgeMax is based in McLean, VA. After completion of its planned merger with Sideware Systems Inc., which was recently approved by shareholders, the company will be publicly traded on the Toronto Stock Exchange (TSE:SYD.U) and OTC (OTCBB:SDWS).

About the International Society for Performance Improvement (ISPI)

ISPI, with 10,000 members in forty countries, is the leading international association of professionals who are dedicated to improving productivity and performance in the workplace. ISPI members hold management and line positions in Employee Training, Human Resource Development, Instructional Systems Design, Organizational Development, Performance Technology, and Performance and Training Consulting.

For four decades, ISPI members have been steadily improving performance for the largest, most successful organizations around the World. Individual ISPI members are employed by 75% of the Fortune 100 and work in every sector - corporate, education, government, military and not-for-profit.

ISPI's mission is to develop and recognize the proficiency of its members. ISPI offers outstanding performance improvement education, networking opportunities, and involvement through Conferences, Institutes, an Annual Exposition, Book Publishing, Professional Journals, an Interactive Website, Research, Professional Certification and Local Chapters.


            

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