STOCKHOLM, Sweden, April 23, 2002 (PRIMEZONE) -- Interactive marketing using SMS role-playing games has gained in popularity as a successful method for reaching consumers in many countries. Starting this week, marketing and sales of a new entertaining role-play concept will start in Sweden. The target group is companies wanting to market themselves via mobile media. Creators of this concept are the mobile services company, Aspiro and the production company, Jarowskij.
"Our cooperation with Jarowskij is a first step in Aspiro's strategy of offering mobile services to companies wanting to use the mobile media as a marketing and brand-building channel," said Aspiro's incoming CEO, Hakan Persson.
In short, the concept allows companies to create efficient marketing communications for targeting the young, mobile consumer. With the "right" content, created as an entertaining soap opera, and reproducible technical solutions, development costs are kept low.
"We use our great competence within drama to create entertaining and high quality experiences which work also in the mobile environment ," said Mattias Hansson, CEO at Jarowskij Media. "Jarowskij sees to that the SMS-drama keeps the right customer-profile. The story, the reward and how the player ought to act in order to win, will be tailored for each customer. Aspiro sees to it that the technology can handle this."
SMS is a direct, fast and cost efficient media channel. Aspiro and Jarowskij give this channel yet another dimension by adding innovative applications together with new and exciting content.
"By Aspiro and Jarowskij cooperating, we achieve greater understanding within both our organizations on how technology and content in mobile services can be combined for optimal customer use," said Magnus Liljegren, Key Account Manager Mobile Brands & Media at Aspiro.
About Aspiro
Aspiro offers mobile teleoperators, portals, companies and organizations a wide range of attractive services designed to meet the individual's needs for information, entertainment and communication via mobile media. The company's vision is to become an external mobile services division for mobile operators and companies with strong brands.
Founded in 1998, Aspiro is today an important player in the global mobile Internet market. Aspiro's business concept, organization and operations are based on many years of experience gained in the mobile telecommunications and IT sectors. For more information about Aspiro, please visit www.aspiro.com
About Jarowski
Jarowskij is Sweden's largest independent production company. Up to date, Jarowskij has produced over one thousand episodes of drama for the Scandinavian TV-markets. Jarowski has also created advertising films for most of the larger companies in Sweden. Since two years, Jarowski successfully works with internal- and external new media communication for customers such as Ericsson, Telia, the Post Office and the Government Office. For more information, please visit www.jarowskij.se
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