MIAMI, May 3, 2002 (PRIMEZONE) -- Today E-Rex Consulting, a division of E-Rex, Inc. (OTCBB:EREX) and Biztracker.com announced the launch of ClickMeals 2.0, the new Take-Out/Home Delivery Marketing & Ordering System that enables restaurant customers to order meals online and have their order instantly faxed to a restaurant's fax machine, integrated with the store's POS system or received via e-mail.
E-Rex Consulting originally developed the technology behind ClickMeals 2.0 for Ultimate Franchise Systems, Inc., a franchise management company that currently operates 275 franchised restaurants in 20 states including Jreck Subs, Li'l Dino's Deli & Grille, Sobik's Subs, Central Park Hamburgers, Weight Loss Forever and Gator's Dockside.
Biztracker.com, a provider of point-of-sale and e-commerce software solutions to small- and medium-sized businesses, later asked E-Rex Consulting to develop and package the marketing and ordering system as a complement to Biztracker's existing systems currently offered by a nationwide network of 90 resellers.
Popular local South Florida restaurants including Bennigan's, Thai House II, and 5061 Eatery and Deli are already adopting the new ClickMeals system. "The unique technology offered by ClickMeals makes sense for our business. We are not computer experts, but with ClickMeals we don't have to be," stated Khruawan Russmetes, owner of Thai House II.
"Online ordering is fast becoming a preferred means of ordering meals for takeout and home delivery. Restaurants are finding that capturing orders on the Internet with our system can be a great source of additional revenue and a clear method for getting the order right the first time," stated Jim Eldred, President and CEO of Biztracker.com.
ClickMeals 2.0 includes powerful and easy to use marketing tools permitting restaurants to contact their customers directly with daily specials, discounts and special promotions. Integrated reporting allows for the collection and analysis of data on customer purchasing habits enabling targeted marketing efforts that can boost sales and build long-term customer loyalty.
"Independent third-party research indicates that customers prefer meal ordering via the Internet because they can review a restaurant's complete menu at their own pace and control the entire ordering process," said Carl Dilley, President and CEO of E-Rex, Inc. "ClickMeals gives customers the ability not only to accurately and securely place online meal orders, but to customize their order exactly to their liking by controlling ingredients or special requests and even the specifics on delivery or pickup time."
The built-in ClickMeals 2.0 Menu Manager allows the restaurant's own administrator full control over menu items, pricing, categories, specials, coupons and more. This functionality enables the administrator to perform regular menu maintenance and even implement last minute meal offerings and special promotions from any online computer without incurring additional charges.
More information, including a functional demo of the new ClickMeals 2.0 is available online at http://www.ClickMeals.com.
About ClickMeals by Biztracker.com
The ClickMeals 2.0 Take-Out/Home Delivery Marketing & Ordering System was developed for Biztracker.com by E-Rex Consulting. ClickMeals is available via Biztracker's comprehensive, nationwide network of quality resellers.
Biztracker.com is a privately held company formed for the purpose of designing, developing and marketing point-of-sale and e-commerce software solutions to small- and medium-sized businesses.
About E-Rex, Inc.
Headquartered in Miami, E-Rex, Inc., (OTCBB:EREX), is a publicly traded technology company dedicated to designing and the future production of stand-alone user friendly portable devices and direct Internet access products targeted at mobile enterprise users.
E-Rex Consulting, a division of E-Rex, is a complete Web development, e-commerce and Internet marketing provider serving small- and medium-sized businesses.
Further details can be found at http://www.e-rex.net and http://www.erexconsulting.com.
This press release may contain forward-looking information within the meaning of Section 27A of the Securities Act of 1933 or Section 21E of the Securities and Exchange Act of 1934 and is subject to the safe harbor created by these sections. E-Rex, Inc. assumes no obligation to update the information contained in this press release. Certain information included herein may contain statements that are forward-looking, such as statements relating to plans for future expansion and other business development activities as well as operating costs, capital spending, financial sources and the effects of competition. Such forward-looking information is subject to changes and variations which are not reasonably predictable and which could significantly affect future results. Accordingly, such results may differ from those expressed in any forward-looking statements made by or on behalf of the Company.