LONG BEACH, Calif., Sept. 10, 2002 (PRIMEZONE) -- BI Nutraceuticals (BI) today announced the appointment of Katie Ferren as director of its botanical products division. As director of botanical products, Ferren will be responsible for strategic direction of the company's Herbal Extracts and Herbal Powders and Teas divisions.
BI Nutraceuticals is a leading supplier of nutritional ingredients servicing the dietary supplement, pharmaceutical and food industries, manufactures, markets and distributes a diverse product offering, including whole herb powders and teas, unique fruit and vegetable ingredients, herbal extracts and other nutritional supplements.
Ferren joins BI Nutraceuticals, with more than seven years of experience in the natural products industry. Prior to joining BI, she served as marketing director for OptiPure/Soft Gel Technologies. While at OptiPure, Ferren headed a team that successfully launched over ten new products into the natural products marketplace, one of which proved to be that company's most profitable raw material ingredient. She also participated in operational procedures such as hiring, cross training and budgeting for departments outside of marketing. Earlier, Ferren held the position of executive vice president of sales and marketing for Optio Health Products and held a similar position with American Nutraceutical Products.
"We welcome the seasoned expertise of Katie Ferren, and are confident that her focused leadership will complement our ongoing efforts to maintain the quality of our ingredients, enhance customer service and increase the diversity of products that BI offers in the herbal powder and extract product lines," said Peter Hafermann, vice president, sales and marketing, BI Nutraceuticals.
BI, founded in 1977 and headquartered in Long Beach, California, is a full service supplier of dietary supplements. BI manufactured products undergo quality testing under the Identilok(r) species identification process. BI's products include whole herb powders and teas, standardized and drug ratio extracts, custom blends designed for specific indications, vitamins, minerals and other dietary supplements.
For more information call (310) 669-2158, email phafermann@botanicals.com or visit www.botanicals.com.