MONTREAL, Sept. 19, 2002 (PRIMEZONE) -- Interactive Classified Corporation, a provider of telephony and Web-based applications and a target acquisition company of Isee3d Inc.'s (TSX Venture Exchange: YEY) pending reverse takeover (RTO) transaction, announced today that it has entered into a revenue-sharing strategic partnership agreement with Standard Radio Montreal Inc. to market its "The 50 Plus Network." The broadcast company will initially market the telephone and online service through its English radio station CJAD 800 in Montreal, Quebec.
The first of its kind in Canada, The 50 Plus Network, is a community developed for individuals over the age of 50 to meet others in the same age category that share similar interests for friendship, relationships, or to plan social gatherings. The service will be accessible 24/7 online at www.the50plusnetwork.com, as well as through an Interactive Voice Response (IVR) system to people within the greater Montreal area. Both services will be advertised on CJAD on a daily basis to aggressively promote them to the radio station's 300,000 listeners. In addition, having a permanent presence and link on CJAD 800's Website will reach an additional online community of 25,000 unique visitors per month.
"Interactive Classified's partnership with one of the most reputable radio broadcast companies contributes to Isee3d's post RTO strategy to partner with major media outlets in the proliferation of its applications to create highly recognizable brands. We expect the relationship with Standard Radio Inc. to broaden Interactive Classified's reach generating increased membership and usage leading to greater revenues for the post RTO entity," said Chris Kape, V.P., Business Development of Isee3d Inc.
"Standard Radio Inc. is pleased with the opportunity to partner with Interactive Classified and offer CJAD's listeners a service that helps them meet new people and make friends with the same interests in a safe environment, reinforcing our commitment to the community," explained Rob Braide, V.P., Standard Radio Montreal.
CJAD is expected to begin promoting "The 50 Plus Network" on October, 2002, at which time the service will be free for two (2) weeks to all users. Following the free trial period, the monthly subscription fee for the online service will be $9.99 per month, and $19.99 unlimited monthly fee for the telephone-based service.
About Standard Radio Inc. (SRI)
SRI is a wholly owned subsidiary of Standard Broadcasting Corporation Limited, the largest privately owned multimedia company in Canada. SRI's long and distinguished history dates back to 1927, when radio station CFRB in Toronto signed on, and established itself as a household word in Canadian broadcasting. Since that time, SRI has expanded to operate 51 stations across Canada. SRI is the second largest radio group in terms of tuning in Canada, accounting for 12% of all radio tuning, or close to 64 million hours per week.
About Interactive Classified Corporation
Interactive Classified develops and markets turnkey customer interactive solutions for the classified industry, with a core competency in the Personals vertical market. The company's technologically advanced Interactive Voice Response (IVR) and Web-based applications expedite and facilitate the process of searching through classified ads within consumer-to-consumer and business-to-consumer systems. Interactive Classified's original, and first of its kind telepersonals brand, TeleMatch was established in 1993 and recently rated the No. 1, top-of-mind dating service in Quebec by Leger and Leger. For more information, contact the company at 5005 Jean-Talon West, Suite 100, Montreal (Quebec), Canada, H4P-1W7, tel: (514) 341-5517, fax: (514) 341-1068.
About Isee3d Inc.
Isee3d Inc. is in the process of a reverse takeover transaction of Interactive Classified Corp. of Montreal, and QuikView, Inc. of Cupertino, California. The merged Corporation of Isee3d Inc., to undergo a name change to InstantLive Technologies Inc., will be positioned as a provider of turnkey telephony and Web-based solutions for classified applications. For more information, contact the company at 759 Square Victoria, Suite 200, Montreal (Quebec), Canada, H2Y-2J7, tel: (514) 908-2233, fax: (514) 289-8609, or visit the corporate Website at www.isee3d.com.
Disclaimer
This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements, which are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, product and service demand and acceptance, changes in technology, economic conditions, the impact of competition and pricing, government regulation, and other risks. All such forward-looking statements, whether written or oral, and whether made by or on behalf of the Company, are expressly qualified by the cautionary statements and any other cautionary statements which may accompany the forward-looking statements. In addition, the Company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.