eSynch, Nacio and Iron Strategic Partners Work to Develop New Business Alliances


SANTA ANA, Calif., Oct. 9, 2002 (PRIMEZONE) -- eSynch Corp. (OTCBB:ESYN), which has entered into an escrow and proxy agreement granting eSynch control of voting and ownership rights of Nacio Systems, Inc., has announced it has entered into a business relationship with Iron Strategic Partners LLC, a California-based firm providing strategic planning, expertise, advice, support and related consulting services to the technology sector.

Iron Strategic Partners has been targeting opportunities in regard to joint ventures, strategic alliances and partnerships to fuel Nacio's growth and increase its visibility in today's highly competitive full-service hosting and connectivity Internet industry sector. The relationship with Iron Strategic Partners has already seen success. Frank Ehret and Scott Hart, principals of Iron Strategic Partners, were instrumental in acquiring the full-service telecom agreement with Williams Communications Group which eSynch announced last month. The agreement calls for Nacio to utilize Williams Communications' cutting-edge, nationwide fiber-optic network services to augment its core products and services, expanding Nacio's capability to provide integrated, full-service solutions to its customers.

"The relationships developed by Iron Strategic Partners will continue to enhance our service offerings by providing us with the opportunity to increase our revenue and customer base," said Tom Hemingway, CEO of Nacio Systems and eSynch.

"We at Iron are very excited about the direction that eSynch and Nacio are moving to in the marketplace and feel that they will lead the wave of next generation network providers," said Scott Hart of Iron Strategic Partners.

About Iron Strategic Partners, LLC

Iron Strategic Partners (www.ironstrategicpartners.com) is a global business development consulting practice that specializes in the telecommunications and energy sectors with clients ranging from Fortune 500 to early stage companies.

About eSynch

eSynch (http://www.esynch.com), founded in 1994, is a software development company that designs and distributes turnkey and customized solutions for the digital delivery of rich media content. The Company's premiere product, MediaOffice(tm), is a suite of browser-based administration tools allowing flexible, secure and intelligent Internet distribution of business media content. MediaPod Player(tm), an audiovisual presentation platform with interactive search and navigation capabilities that enables the user to fully control the viewing experience, and MediaMosaic(tm), which incorporates streaming video, fully searchable transcripts synchronized to the video are other leading indicators of the Company's strength in this space.

Statements herein express management's beliefs and expectations regarding future performance and are forward-looking and involve risks and uncertainties, including, but not limited to, the ability to negotiate outstanding prior debts of acquired companies; properly identify acquisition partners; adequately perform due diligence; manage and integrate acquired businesses; react to quarterly fluctuations in results; raise working capital and secure other financing; respond to competition and rapidly changing technology; deal with market and stock price fluctuations; and other risks. These risks are and will be detailed, from time to time, in eSynch's Securities and Exchange Commission filings, including Form 10-KSB for the year ended Dec. 31, 2001, and subsequent Forms 10-QSB and 8-K. Actual results may differ materially from management's expectations.


            

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