NEW YORK, April 14, 2003 (PRIMEZONE) -- Designed to break through the clutter of email, Arcavista Corporation today launched its desktop communication tool -- Arcavista Communicator -- for secure communications and transactions between a company and an end-user.
Today, companies are flooding their customers and prospects with sales and marketing materials through bulk emails, faxes and traditional mail, but increasingly are not getting through. Using Arcavista Communicator, companies establish a direct communications channel to their core audience via an icon on individual desktops.
This channel is private and does not require an email address or any other form of personal information. Content sent through Arcavista Communicator is fully usable when opened, eliminating the concept of the "click-through."
With a tremendous range of applications, Arcavista Communicator enables secure transactions, delivery and display of rich media including music and video files; file delivery and storage; database search and functionality; usage tracking; segmentation and ad serving.
Already in use by medical, financial services, publishing and entertainment companies, Arcavista Communicator offers a full spectrum of business-to-business and business-to-consumer customer interaction applications including:
-- internal communications such as enterprise-wide video/audio
broadcasting as well as dissemination and storage of sales force
material;
-- supply-chain management infrastructure between companies and
suppliers;
-- investor relations such as distribution of time-sensitive
materials and annual reports;
-- sales fulfillment, whether a first time or refill order;
-- consumer loyalty and retention programs; and
-- delivery vehicle for rich media advertising.
"Our user-friendly software is the ideal communication tool for cost-conscious companies seeking to communicate more effectively with their customers or other core audiences, while achieving a greater return on investment," said Andrew Reiser, chief executive officer, Arcavista. "Arcavista Communicator is attracting great interest from financial services, pharmaceutical, music and entertainment, travel and publishing companies. We plan to announce our first installations shortly."
How It Works
Delivered to customers through a one-time download through an email link, a Web site or from a CD-ROM, the Communicator appears as a company branded icon on the customer's desktop. The software automatically determines if new content is available, downloads the content and notifies the customer, using a branded alert notification. Furthermore, since a branded icon resides on individual desktops 24 hours a day, seven days a week, it becomes a branding vehicle for the company.
Extremely flexible, Arcavista Communicator can use a wide variety of content and programming including a variety of Web-based markup languages -- such as HTML, XML, DHTML -- and Web-based programming languages; popular audio and video formats; Macromedia Flash and Director; and is compatible with other common programs and formats -- such as Microsoft and Adobe.
For further information on Arcavista's suite of Arcavista Communicator products, contact Arcavista at (212) 905-0180, via email at info@arcavista.com or visit our Web site at www.arcavista.com.
About Arcavista
Arcavista Corporation (www.arcavista.com) develops an innovative software platform, called the Arcavista Communicator, which helps bring companies and customers closer together. Arcavista Communicator takes electronic customer support, service and loyalty marketing out of the clutter of email and the Web. Using Arcavista's software, companies can radically improve response rates from customers and provide an extraordinary range of automated applications from cost-effective dissemination of investor relations and SEC material to fully transactional promotional content.
This press release is available on the Arcavista web site at www.arcavista.com and on the KCSA Public Relations web site at www.kcsa.com.
Editor's Note: Screen shots are available upon request.