IRVINE, Calif., April 20, 2003 (PRIMEZONE) -- MEDIA ADVISORY --
Demonstrations of New Service to Mexico, Interviews with Spanish- and
English-speaking Customers, Verizon Wireless Officials on Tap
See Customer Reaction, Listen to Calls,
Talk to Verizon Wireless Executives
What: Verizon Wireless officially launches among one of the most competitive Long Distance rate to Mexico in the wireless market. Promotion available to new customers beginning April 21, and to existing customers in early May, for monthly access fee of 10 cents a minute and $2.99 per month. Demonstrations will include calls to Mexico and other Latino-inspired services -- Latin ring tones, Spanish 411, Spanish Web site.
When/Where: Monday, April 21, 2003
10 a.m. - 2 p.m. or later by media request
Verizon Wireless Communications Store
6507 Pacific Ave.
Suite 101-105
Huntington Park
(323) 826-9880
Why: Special calling rates to Mexico are the first in a series of 2003 Verizon Wireless initiatives aimed at directly meeting the needs of Latinos. Latinos represent approximately 54% of the population in Southern California, and many have relatives living in Mexico with whom they want to stay in touch.
Photo/Interview Opportunities:
-- New customers making calls to Mexico from the store after signing
up for the new plan.
-- Detailed demonstrations of the latest equipment, such as Latin
ring tones, Spanish text messaging, etc.
-- Spanish and English speaking representatives to address media.
-- Festive Spanish-theme motif that is the staple of this and many
other Latino Verizon Wireless retail stores.
Media Materials: Comprehensive materials, including press kit, summary media fact sheets, telephone demos, and photos.
Media Confirmation: If possible, media representatives are asked to confirm their plans to cover this event, even if tentative, by contacting the following at their earliest conveniences: Keith Karpe, Verizon Wireless, (949) 244-4416.
About Verizon Wireless
Verizon Wireless is the nation's leading provider of wireless communications. The company has the largest nationwide wireless voice and data network and 30 million customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE:VOD) (LSE:VOD). Find more information on the Web at http://www.verizonwireless.com