SAN DIEGO, July 2, 2003 (PRIMEZONE) -- Integras, the advanced analytical services division of market research leader, Claritas Inc., announced today it has teamed with Claritas to launch a series of new multi-client studies designed to help companies target the Hispanic marketplace.
Integras President Keith Peterson said the studies are distinctive in that they will yield highly customized results for each participant, unlike most research studies that involve a "one-size-fits-all" approach. The studies will apply to such industries as:
-- Retail -- Automotive -- Financial Services -- Newspapers -- Telecommunications
Peterson said the study methodology utilizes a unique process that incorporates Claritas' proprietary segmentation models, client-specific customer information, proprietary primary research, secondary research and Integras' analytical methods to develop enhanced Hispanic Segmentation technologies.
"The integration of these ingredients will lead to a more refined qualitative and quantitative view of Hispanic service demands, channel preferences, attitudes and opinions, lifestyles, media habits, motivational drivers for each industry and the overall marketplace," said Peterson.
About Integras
Integras offers high-end location research and customer analysis for marketing. It focuses on four key areas:
-- Location Research -- involves consulting, primary research, trade area analysis and advanced modeling to make site decisions.
-- Marketing Analytics -- moves companies toward an integrated strategy for customer value analysis and away from just amassing volumes of data.
-- Market Information Integration -- allows customers to tap into ever-increasing volumes of market data that's presented in a coherent and planned manner.
-- Exploratory Insight -- aligns business strategy with market data investments by creating analyses that interpret market data.
For further information about Integras visit its website at www.integrasconsulting.com. And to learn more about the prospect of participating in the studies, contact Jim Laiderman, Integras Vice President, Customer Research, at 858-677-9542.
About Claritas
San Diego-based Claritas Inc. is regarded as the leading provider of intelligent marketing information and target marketing services aimed at reducing the cost of customer acquisition and growing customer value. Claritas offers over 60 marketing databases, industry-leading consumer segmentation systems, consulting services and software applications for site analysis, advertising sales and customer targeting. Since 1971, Claritas has been the pre-eminent source of accurate, up-to-date information about people, households and businesses within any geographic area in the United States. Claritas is a division of VNU, a world-leading information and media company that includes ACNielsen, Nielsen Media Research, Spectra Marketing Systems, and Scarborough Research, among others. To learn more about Claritas and VNU products and services visit their web sites at www.claritas.com and www.VNU.com.
The Claritas Inc. logo is available at: http://media.primezone.com/prs/single/?pkgid=508