ALTAMONTE SPRINGS, Fla., July 29, 2003 (PRIMEZONE) -- The World Golf League, Inc. (OTCBB:WGFL) announced today that it's launching a dedicated print and television campaign in the California golf market to be managed by its corporate marketing group. The WGL will utilize exclusive agents in the California territory and maintain the license as an in-house territory.
The new campaign will consist of 30-minute infomercials along with 1 minute and 30 second spots, as well as the new WGL printed marketing material to be distributed by the exclusive agents. The primary media will be Local Cable networks. The WGL plans to air the spots in October through December 2003 for the 2004 season. The southern and central California market consists of over 1.1 million golfers and represents projected gross revenue of $7 million over the next 5 years.
"We are very excited to be entering the 2nd largest golf state in the country and our new relationship with several key agents in that market" said Mike Pagnano, CEO of The WGL. "The California market has expressed a strong demand for the WGL product and is a perfect venue for future planned west coast National Finals."
The World Golf League markets a professional golf concept, directly and through licensees in the USA and 27 international venues, which allow average golfers to play for substantial prize money in local and regional tournaments culminating with a PGA-style national event and world championship.
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