LOS ANGELES, Aug. 14, 2003 (PRIMEZONE) -- PracticeXpert, Inc. (OTCBB:PXPT) today announced that Nelson Dodge, president of MarketStorm LLC, has joined the PracticeXpert advisory board and will be spearheading PracticeXpert's branding and product identity program.
MarketStorm, founded in 1996, specializes in developing web-based solutions that support business strategy, creating and integrating online and off-line brand identity and developing sustainable business strategies. Mr. Dodge will guide the PracticeXpert brand strategy and oversee the integration of PracticeXpert subsidiaries and future acquisitions with the parent brand.
Prior to founding MarketStorm, Mr. Dodge served as Director of Marketing Communications at Xircom, a name which he coined, where he managed the Xircom worldwide brand image. Xircom was purchased by Intel in 2001. In 1985 he started a full-service advertising agency where he worked with dozens of early stage technology companies --launching products and establishing brands in B2B markets.
Mr. Dodge received his MBA from the Graziadio School of Business and Management at Pepperdine University. His undergrad degree is in Communications Media.
Commenting on joining the advisory board, Mr. Dodge stated, "PracticeXpert, and its state-of-the-art patient encounter system PXpert(tm), is the future of medical billing. We're deploying well-evolved hand-held technology with PracticeXpert's proprietary system that leverages the power of the Internet. It's a compelling message and product that yields immediate and tangible benefits for PracticeXpert's physician clients."
Jonathan Doctor, CEO of PracticeXpert, Inc., stated, "We have a goal for the 150,000 physicians in the U.S. that outsource their billing. When they think of outsourced billing, we want PXpert to be top of mind, just as when you say outsourced payroll, most people think of ADP and PayChex. We know of no other outsourced billing company that owns, and has internally developed, a hand-held tool that speeds up payments and reduces errors. We have -- and we're putting this power right in the hand of the physician. Nelson is going to help tell this exciting story and create that brand recognition."
About PracticeXpert, Inc.
PracticeXpert, Inc., a healthcare technology and services company, is in the business of developing and deploying systems, technologies and services designed to improve operational efficiencies, reduce billing errors and enhance cash flow for medical practitioners. Its services revolve around its flagship patent-pending hand-held patient encounter system, PXpert(tm), and include medical billing, collections, transcription, clinical trial accruals, contracting and practice management. For additional information visit www.pxservices.com.
Note: Any statements released by PracticeXpert, Inc. that are forward- looking, are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act. Editors and investors are cautioned that forward-looking statements invoke risk and uncertainties that may affect the Company's business prospects and performances. These include economic, competitive, governmental, technological and other factors discussed in the statements and in the Company's filings with the Securities and Exchange Commission.