SAN DIEGO, August 18, 2003 (PRIMEZONE) -- The National Research Bureau (NRB), the leading provider of retail real estate information in the United States, announced today a new Internet-based information product -- SCDonline(tm) -- the new online version of NRB's acclaimed Shopping Center Directory. NRB is a division of market research leader Claritas Inc.
NRB President Nancy Veatch said SCDonline allows subscribers quick access to information on more than 40,000 shopping centers, 70,000 contacts and almost 500,000 anchor and tenant locations within shopping centers.
"The same quality NRB data previously provided in print, on CD-ROM and through value-added resellers is now available as a very affordable subscription service," Veatch said.
SCDonline is targeted specifically to print directory subscribers, and others new to the industry, who are looking to improve the efficiency of their research efforts. Searches can use up to nine different criteria to target business opportunities with increased speed and efficiency, she said.
"Imagine how long it would take to scan through the more than the 6,000 print directory pages trying to identify the locations of a specific competitive retailer or retailers," said Veatch. "That type of search takes a matter of seconds with SCDonline. The data long provided in the print directory has been transformed through this search engine into a much more powerful analytic tool that not only saves research time, but opens the window wider to retail and investment opportunity."
Key benefits include:
* More highly targeted opportunity identification through the use of multiple search criteria including center name, geographic center location, Zip Code, gross leasable area, year center opened, market positioning, current construction status, store name and store type.
* Increased accuracy of search results through the use of a database that is refreshed monthly, including all the new information processed by NRB's research staff the previous month. Thousands of monthly changes include new centers, closed centers, new owners, new leasing agents, new anchors/tenants, retail closings, and much more.
* Increased ability to spatially identify competition around a selected shopping center site through use of the new radius search report available only through this new service.
The Shopping Center Directory, which is in its 43rd year of publication, has long been recognized as the most authoritative and accurate source of information on the industry's inventory of properties and companies responsible for the value and growth of that inventory. With an industry as dynamic as the shopping center industry, in the past year alone, more than 20,000 centers have been added, changed, updated or revised.
About National Research Bureau
Headquartered in Chicago, Ill., the NRB is the premier provider of retail real estate information in the United States. For 47 years NRB has published information for the shopping center industry, and its database of information on more than 40,000 U.S. shopping centers is the only comprehensive and detailed information source on shopping centers available. To access SCDonline and learn more about NRB visit www.nrbonline.com.
About Claritas
San Diego-based Claritas Inc. is regarded as the leading provider of intelligent marketing information and target marketing services aimed at reducing the cost of customer acquisition and growing customer value. Claritas offers over 60 marketing databases, industry leading consumer segmentation systems, consulting services and software applications for site analysis, advertising sales and customer targeting. Since 1971, Claritas has been the pre-eminent source of accurate, up-to-date information about people, households and businesses within any geographic area in the United States. Claritas is a division of VNU, a world-leading information and media company that includes ACNielsen, Nielsen Media Research, Spectra Marketing Systems, and Scarborough Research, among others. To learn more about Claritas and VNU products and services visit their web sites at www.claritas.com and www.VNU.com.
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