SAN DIEGO, August 19, 2003 (PRIMEZONE) -- Claritas Inc., the premier provider of intelligent marketing information and target marketing services, announced today the release of ConsumerPoint 3.0, the latest and most comprehensive upgrade to this powerful target marketing system.
Overall, the new features provide for an even more thorough analysis within a software platform that harnesses the collective power of market demographics, consumer segmentation and behavioral survey data to increase marketing effectiveness, said Mike Mancini, vice president of Consumer Targeting Applications.
Of the new features, Mancini said, the most prominent is the Profile Creation Utility, which provides a quick, simple three-step process for coding a raw customer file, summing by geography to determine the base and creating profiles.
"Thanks to this new utility, ConsumerPoint users no longer have to spend several labor-intensive hours analyzing a raw file of customer addresses to determine a base market and create a segmentation profile," commented Mancini.
Mancini said another new key feature provides the ability to upload and download markets and profiles to and from the Claritas MarketPlace repositories, My MarketPlace Areas and My MarketPlace Profiles, for use in multiple Claritas products, and then sending markets and profiles to other Claritas users.
Claritas MarketPlace is a new delivery channel that provides access to a complete marketing toolbox operable on the desktop and via the Internet. Within Claritas MarketPlace, a user can conduct a market/site analysis, customer acquisition/cross-sell/retention analysis, or create an advertising sales presentation through easy-to-use reports, maps and charts.
Other new ConsumerPoint features include:
* Target and social group reporting that displays only target group totals.
* Market projecting of profile comparison, segment consumption and target segment measures -- This provides usage count, consumption demand and usage and demand indexes for a specific market.
ConsumerPoint, which was first introduced in May 2001, blends what clients uniquely know about their customers with Claritas' marketplace benchmarks, updated demographics and market infrastructure. It provides the essential reports, charts and maps in Claritas' traditional Who, What, Where, How sequence to analyze behavioral profiles, lifestyle correlations, market potential and target concentration and media preferences.
About Claritas
San Diego-based Claritas Inc. is regarded as the leading provider of intelligent marketing information and target marketing services aimed at reducing the cost of customer acquisition and growing customer value. Claritas offers over 60 marketing databases, industry leading consumer segmentation systems, consulting services and software applications for site analysis, advertising sales and customer targeting. Since 1971, Claritas has been the pre-eminent source of accurate, up-to-date information about people, households and businesses within any geographic area in the United States. Claritas is a division of VNU, a world-leading information and media company that includes ACNielsen, Nielsen Media Research, Spectra Marketing Systems, and Scarborough Research, among others. To learn more about Claritas and VNU products and services visit their web sites at www.claritas.com and www.VNU.com.
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CONTRACT: Claritas, Inc.
Stephen F. Moore
(858) 677-9634
stmoore@claritas.com