Alera Technologies Products Now Available in Latin America Through Brooke Distributors, Inc.


CHATSWORTH, Calif., August 25, 2003 (PRIMEZONE) -- Alera Technologies, developer and manufacturer of Advanced DVD and CD Recording Solutions, announced today that they have signed an agreement with Brooke Distributors, Inc., a major wholesale distributor of "digital delivery" solution products in Latin America, for the distribution of Alera Technologies' full line of advanced technology DVD and CD Publishing Systems, Duplicators, Recorders, and Accessories.

"Alera Technologies is excited about our partnership with Brooke Distributors to bring our full line of products to the Latin American markets," stated Perry Solomon, President and CEO of Alera Technologies. "Over more than 50 years, Brooke has developed a successful track record and extensive expertise in DVD and CD Publishing and Duplication products. We are proud to be working with Brooke to make Alera Technologies the Latin American Prosumers' Choice."

"We have experienced a long and successful history of working with the Alera Technologies management team," said Ely Gutfreund, Vice President and General Manager of Brooke Distributors, Inc. "Our customers rely on us to provide them with the right mix of digital products and solutions and the addition of Alera Technologies products and capabilities definitely enhance our offering."

Brooke will feature the new Alera Technologies line of DVD Duplicators that give customers the freedom to use any of the popular DVD formats.

The new DVD Copy Cruiser Dual(TM) 1:1 DVD Duplicator, recently awarded the DVDplusRW Organization Editors' Choice distinction, is the beginning of a family of products that solve the DVD format dilemma. Now customers will be able to use DVD-R, DVD+R, DVD-RW, DVD+RW, DVD-ROM, CD-R, CD-RW and CD-ROM discs all with one product. This exciting new product is both a Stand Alone DVD/CD Duplicator and an External USB 2.0 DVD/CD Recorder, all in one unit.

Alera Technologies has introduced the new 1:3 DVD Copy Tower Dual(TM) and the 1:7 DVD Copy Tower Dual(TM). Both can write on the fly simultaneously to either three or seven high-speed 4x DVD Dual Technology Recorders without needing a Hard Disk Drive and feature a professional duplicator controller with powerful functions and diagnostics.

To complement an extensive line of DVD and CD duplication products, Alera Technologies has developed a unique DVD/CD Shredder(TM) that destroys the data layer on DVDs and CDs. Users no longer have to worry about DVDs and CDs getting into the wrong hands.

About Brooke Distributors, Inc.

Since 1949, Brooke Distributors, Inc. has been driven to provide quality merchandise, with excellent service, at competitive prices. Brooke Distributors are specialists in high-end DVD and CD Publishing solutions. By understanding the needs of both customers and vendors, Brooke has created an "added value" mentality in all of our marketing and sales efforts. Brooke Distributors, Inc., aware of the evolution of change, remains committed to values that remain constant: honesty, integrity, and respect throughout the entire distribution channel. Visit http://www.brooke.com

More on Alera Technologies

Alera Technologies is a leading developer and manufacturer of "Prosumers' Choice" solutions for the DVD and CD recording technology markets. Alera Technologies exciting new DVD and CD recording solutions are creating a new standard in the industry with professional strength solutions that are exceptionally easy to use and understand. The Alera Technologies offering is augmented with unique, useful accessories. Alera Technologies is headquartered at 21722 Lassen Street, Chatsworth, CA 91311. For more information visit http://www.aleratec.com. E-mail sales@aleratec.com. Toll Free Phone: 1-866-77-ALERA, Phone: 1-818-678-6900, or FAX: 1-818-475-5200.

The Alera Technologies logo is available at: http://media.primezone.com/prs/single/?pkgid=352



            

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