Alera Technologies Products Now Available Through Broadfield Distributing Inc.


CHATSWORTH, Calif., Sept. 8, 2003 (PRIMEZONE) -- Alera Technologies, developer and manufacturer of Advanced DVD and CD Recording Solutions, announced that they have signed an agreement with Broadfield Distributing, Inc., the leading wholesale distributor of Video Editing & Production Equipment, for the distribution of Alera Technologies' full line of advanced technology DVD and CD Publishing Systems, Duplicators, Recorders, and Accessories.

"With a rich 20 year history as the world's leading distributor of video editing and production equipment, Broadfield Distributing serves the most discriminating users of optical storage technology. Broadfield has forged an excellent reputation with expertise and service and Alera Technologies is proud to partner with Broadfield Distributing making our Prosumers' Choice products broadly available to video editing customers," stated Perry Solomon, President and CEO of Alera Technologies.

"Alera Technologies unique success in addressing the Prosumer market positions them as exactly on target for our customer base," said Phil Bettan, President of Broadfield Distributing, Inc. "We take pride in providing the most advanced tools needed to edit and produce video and we look forward to bringing the exciting Alera Technologies products and capabilities to our customers."

Broadfield will feature the new Alera Technologies line of DVD Duplicators that give customers the freedom to use any of the popular DVD formats.

The new DVD Copy Cruiser Dual(TM) 1:1 DVD Duplicator (Alera Technologies Part No. 260124), recently awarded the DVDplusRW Organization Editors' Choice distinction, is the beginning of a family of products that solve the DVD format dilemma. Now customers will be able to use DVD-R, DVD+R, DVD-RW, DVD+RW, DVD-ROM, CD-R, CD-RW and CD-ROM discs all with one product. This exciting new product is both a Stand Alone DVD/CD Duplicator and an External USB 2.0 DVD/CD Recorder, all in one unit.

Alera Technologies has introduced the new 1:3 DVD Copy Tower Dual(TM) (Alera Technologies Part No. 260125) and the 1:7 DVD Copy Tower Dual(TM) (Alera Technologies Part No. 260126). Both can write on the fly simultaneously to either three or seven high-speed 4x DVD Dual Technology Recorders without needing a Hard Disk Drive and feature a professional duplicator controller with powerful functions and diagnostics.

To complement an extensive line of DVD and CD duplication products, Alera Technologies has developed a unique DVD/CD Shredder(TM) (Alera Technologies Part No. 240114) that destroys the data layer on DVDs and CDs. Users no longer have to worry about DVDs and CDs getting into the wrong hands.

About Broadfield Distributing

Broadfield Distributing is the world's leading distributor of Video Editing & Production Equipment. For more then 20 years, Broadfield has been providing the tools needed to edit and produce video. Broadfield stays on top of all the latest technology and trends and the company has grown with the changes in the industry. Video Editing is our only business, so every member of our staff is factory trained on every product sold, and we are willing and motivated to share that knowledge to help resellers close more sales. Add to that same day shipping (on most items), after sales support, and, the best pricing in the industry, and Broadfield Distributing is really only one choice for all your Video Editing needs. For complete details, please visit http://www.broadfield.com.

More on Alera Technologies

Alera Technologies is a leading developer and manufacturer of "Prosumers' Choice" solutions for the DVD and CD recording technology markets. Alera Technologies exciting new DVD and CD recording solutions are establishing a higher standard in the industry with professional strength solutions that are exceptionally easy to use and understand, creating the ultimate "out of the box" product experience. Perry Solomon, President and CEO of Alera Technologies, is currently serving as Chair of the Optical Storage Technology Association (OSTA) Marketing Committee. Alera Technologies is headquartered at 21722 Lassen Street, Chatsworth, CA 91311. For more information visit http://www.aleratec.com. E-mail sales@aleratec.com. Toll Free Phone: 1-866-77-ALERA, Phone: 1-818-678-6900, or FAX: 1-818-475-5200.

The Alera Technologies logo is available at: http://media.primezone.com/prs/single/?pkgid=352



            

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