PALO ALTO, Calif., Nov. 11, 2003 (PRIMEZONE) -- How does L'Oreal, the world's leading cosmetics company, share beauty secrets, health tips, and fashion advice with customers in a modern world? Using instant messaging technology, of course, from MessageCast, Inc. and Microsoft Corporation (Nasdaq:MSFT).
Using a web-based broadcasting application from MessageCast connected to the Microsoft(r) Alerts communications platform, L'Oreal can now share a variety of self-improvement messages with customers in the U.K. via a range of popular electronic devices such as computer desktops via MSN Messenger and Windows Messenger, cell phones, and wireless PDA's.
Microsoft Alerts are an innovative service that can be up to 18 times more effective than opt-in email(1). Each customer must sign up to receive alerts, ensuring they will not receive unwanted messages or spam. Today there are over 100 million active users on the Microsoft Instant Messaging network(2).
Easy-to-deploy MessageCaster(tm) allowed L'Oreal to implement a robust alerting channel in a fraction of the time needed using traditional, complex programming methods.
To sign up for L'Oreal Beauty Live U.K., customers can visit http://beautylive.msn.co.uk/beautylivev2/index_live.aspx
About MessageCast, Inc.
MessageCast, Inc. was formed in 2001 and is a pioneer in automated messaging applications for broadcast IM. Its flagship product, MessageCaster(tm), adds enterprise-class broadcasting capabilities to instant messaging platforms. Investors include Mobius Venture Capital and Rembrandt Venture Partners.
For more information on MessageCast, please see http://www.MessageCast.net or contact Information@MessageCast.net.
MessageCast is a trademark of MessageCast, Inc.
(1) Case study source: Microsoft Corp.(2) Data source: Microsoft Corp.