ALISO VIEJO, Calif., Nov. 25, 2003 (PRIMEZONE) -- The December issue of BuyMagazine, the hot new all-digital patent-pending direct response publication featuring entertainment and technology articles, as well as popular products from Buy.com, features this holiday season's favorite comedian, Will Ferrell on the cover.
The issue also boasts an exclusive behind-the-scenes interview with Ferrell, which contains comedic accounts of his experience playing an elf-man in his new holiday movie, Elf. As his first starring role in a full-length feature film, Ferrell portrays a human who was adopted by Santa Claus and raised as one of the North Pole's elves.
"Will Ferrell in his 'elf attire' is the perfect celebrity to cover the December issue of BuyMagazine because he embodies the leading-edge of comedy in Hollywood -- just as our all-digital magazine embodies the latest trends and hottest products available this holiday season," said Stew Duncan, publisher of BuyMagazine. "Each month our magazine is tightly tuned in to the pulse of our customers, offering an innovative combination of low-price deals and entertaining content. We are thrilled to offer the ultimate holiday shopping experience this season at BuyMagazine."
In addition to Ferrell's participation in the December issue, BuyMagazine will also feature The Publisher's Corner, with inside scoop from the screenwriters of The Cat in the Hat, another imaginative comedy releasing in theaters this holiday season. The three writers, who also wrote for Saturday Night Live, Seinfeld and The Grinch, reveal secrets about working with Mike Myers and other comedic geniuses.
In November, BuyMagazine featured Jim Carrey on its cover and introduced items from Buy.com's new Toy Store with KBtoys.com. The December issue will allow access to more than 4,000 toys and tempt holiday shoppers with helpful sections including a Hot Holiday Picks list, a comprehensive guide to giving and the season's hottest products. Further, the issue will offer movie trailer links and song samples, to enhance the interactive experience for each reader.
Impressed by the new all-digital format of the publication, BuyMagazine reader Gary Northup, recently wrote to the publishers, "I happened upon your digital magazine by accident. I haven't been to Buy.com in a while and was surprised at how you folks have really gone after what people enjoy about the products you sell, by producing interesting content relating to them. What a beautiful publication!"
BuyMagazine became all-digital in September 2003, giving readers instantaneous access to over 1.8 million products, exclusive celebrity interviews, great product reviews and low prices on the most popular brand names. Instead of the print version being mailed to 600,000 customers, the all-new digital BuyMagazine is e-mailed and reaches over 3.5 million of Buy.com's customers.
About BuyMagazine
BuyMagazine is a monthly all-digital patent-pending direct response magazine providing access to over one million cool products, the latest technology and entertainment reviews, special offers and discounts. By integrating stimulating content, BuyMagazine reaches core buyers with relevant purchasing information and the latest technology and entertainment products within a visually engaging format. The magazine is emailed to over 3.5 million of Buy.com's customers.