ALISO VIEJO, Calif., Dec. 02, 2003 (PRIMEZONE) -- Buy.com(r), Inc., The Internet Superstore(tm), reported today that the total amount of bookings it received this Thanksgiving holiday weekend increased by nine percent compared to last year's Thanksgiving holiday weekend. Traffic to the site increased 50 percent over last year. The company attributes its strong performance to consumer electronics orders and to the recent opening of Buy.com's Toy Store.
"This has been an exciting start to the holiday shopping season," said Robert Price, CFO of Buy.com. "We've seen a significant increase in consumer electronics sales and a flurry of traffic to the new toy store. It's clear that consumers see Buy.com as the place to shop for the hottest products at the best prices."
Hot products over the weekend included:
-- Fisher-Price Hokey Pokey Elmo -- Canon Powershot Elph S400 -- Pirates of the Caribbean-Curse of the Black Pearl DVD -- Minolta DiMAGE Z1 -- TiVo Series2 40-Hour Digital Video Recorder -- 2003 Holiday Visions Barbie -- Creative Labs NOMAD Jukebox Zen Xtra 40GB -- Moon Shoes from Hart Enterprises -- RCA 40GB PVR/DVD Player -- Smart Modular PyxScape 17" LCD Monitor
"Great prices and hot products are just the beginning of the shopping experience at Buy.com," said Scott Blum, founder of Buy.com. "We have a richer, more interactive experience than any other retailer, online or otherwise."
A convenient shopping experience is another one of Buy.com's inherent strengths. Buy.com was just named one of Internet Retailer's Top 50 web sites for 2003. This is the second year in a row that Buy.com has made the Internet Retailer Top 50 list. In addition to being named one of Internet Retailer's Top 50 websites for 2002 and 2003, Gomez Inc. named Buy.com the top-performing site on E-Holiday Shopping 2002 Index in the music, electronics and books category (December 2002).
Buy.com recently launched a Toy Store in partnership with KBtoys.com where shoppers can find everything from action figures, dolls and stuffed animals to block sets, games and musical instruments (www.buy.com/toys). Also, just in time for the holidays, shoppers can check out Buy.com's picks for great gift ideas via their new Holiday Gift Guide (www.buy.com/gifts).
About Buy.com
Buy.com(r), The Internet Superstore(tm), offers its 7 million customers more than 1.8 million products in a range of categories including computer hardware and software, electronics, cellular products and services, music, DVDs, books, toys and more. Individuals and businesses can shop quickly and easily at Buy.com 24 hours a day, 7 days a week. Buy.com was named one of the Top 50 web sites in 2002 and 2003 by Internet Retailer, the top performing site on Gomez Inc.'s E-Holiday Shopping 2002 Index in the music, electronics and books category (December 2002), "Best Overall Place To Buy Mobile Devices" (January 2002), "Best E-Commerce Site" by PC World magazine (June 2001), "Best Overall Place To Buy" by Computer Shopper Magazine (January 2001), a "Best of the Web" in the computer and electronics category by Forbes Magazine (spring 2000 and fall 2000), and the No. 1 electronics e-tailer in the PowerRankings by Forrester Research, Inc. (November 2000). Buy.com, founded in June 1997, is located in Aliso Viejo, California. For more information, visit www.buy.com. Buy.com(r) and The Internet Superstore(tm) are trademarks of Buy.com.