Source Direct Appoints New Vice President Of Sales


IDAHO FALLS, Idaho, Dec. 4, 2003 (PRIMEZONE)-- Source Direct Holdings, Inc (OTCBB:SDRT) announced today that they appointed Gordon Sage to the position of Vice President of Sales. Mr. Sage has 20 years of sales and marketing experience and is considered an expert at launching private label product lines. Over the past 90 days Gordon has served as a distribution consultant to the company.

In regard to his new role, Gordon Sage said the following: "I am very excited about my new role with Source Direct. The reception I have received about the Source Direct product line from national buyers and brokers has been extremely positive. I am very confident that over the next 90 days we will be able to greatly expand our product distribution."

Source Direct's President Deren Smith said the following: "We are excited about having someone with Gordon's experience and expertise join the Source Direct team. During the past 90 days Gordon has made very significant progress in establishing and expanding distribution for our product lines into major accounts. We look forward to having Gordon help us develop our company and distribution channels for years to come."

Source Direct is a development stage state-of-art cleaning technology company that has two flagship products called Simply Wow(tm) (an all-purpose cleaner that is environmentally friendly and extremely effective at cleaning any washable surface, and Stain Pen(tm) a unique, highly effective, portable spot remover. Both of these products are biodegradable and non-toxic. For more information and a free sample of Simply Wow(tm) visit us online at www.SimplyWow.com.

This press release contains forward-looking statements, which are made pursuant to the Safe Harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements involve risks and uncertainties that could cause actual results to be materially different. Factors include, but are not limited to, technological changes, competition, dependence on key personnel, and engagement of distributors for distribution of products and adequate funding to implement the business plan. A more complete listing of cautionary statements and risk factors is contained in the Company's report on Form 10-KSB for the year ended June 30, 2003 and on Form 10-QSB for the 3 month period ended September 30, 2003 filed with the Securities and Exchange Commission. The forward-looking statements should be considered in light of these risks and uncertainties. The Company disavows any obligation to update or correct any of its forward-looking statements.

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