CLEVELAND and BEIJING, Dec. 09, 2003 (PRIMEZONE) -- CLCL--CALCOL INC. (Pink Sheets:CLCL), a U.S. Delaware holding company for Chinese investments in pharmaceutical and soft drinks businesses, announced today that its Chairman and President Norman C. Kaplan was interviewed today 12/09/2003 on MACREPORT.NET. Norman Kaplan was also recently interviewed on 11/6 at the World Economic Forum Summit in Beijing by CCTV in China, and also by Bloomberg News in a story posted on the Bloomberg Machine under the symbol "CLCL" ("Calcol Says It Plans to Boost Soft Drink Capacity in China", Rob Delaney in the Beijing Newsroom, 11/6/2003 11:19:28 PM Est) and on 11/19/03 on CEOCAST.COM. http://ceocast.com/ http://ceocast.com/company.cfm?cid=11397.
CALCOL INC. is the holder of the third business license for making and selling foreign branded North American soft drink products (concentrates, syrups and finished bottled beverages) in China. CALCOL's American MALIBU-COLA, MALIBU SURF'S UP LEMON LIME, and MALIBUSUNRISE ORANGE(tm) are now featured in more than 400 supermarkets and retail outlets in China's cities of Beijing, Tianjin, and Hebei Province (Shijiazhuang, Baoding, Qinhuangdao, Langfang, Handan, Tangshan, Hengshui, Changzhou).
The MALIBU-COLA(tm) products, as well as photos of CALCOL's new MALIBU-COLA logo (tm), new labels for MALIBU-COLA, MALIBU SURF'S UP LEMON LIME, MALIBU SUNRISE ORANGE, and NEW! MALIBU VERRY CHERRY COLA, in 600 ml and 1.25 ml size PET bottles, photos of CALCOL's Sanhe Meile Soft Drinks Co. Ltd. 110,000 square foot x 6 million standard case annual capacity bottling plant, 800,000 units annual production capacity concentrate plant (enough concentrate to make 1.68 Billion liters of finished bottled carbonated soft drinks), and 19 of CALCOL's Chinese management and factory staff (not shown in the photo are more than 20 additional salaried plus commission sales staff in the provinces and cities), as well as CALCOL's current Chinese business license, jv approval letter, manufacturing permits, and other relevant Chinese documents are posted on CALCOL's websites http://www.calcol.com, http://www.malibu-cola.com, and http://www.malibu-cola.com.cn. CALCOL's China audited financial statement is posted on the website www.pinksheets.com.
"Sales are growing by leaps and bounds day by day," says Mr. Xiao Jian Gong, CALCOL'S Director of Marketing. "We expect to double, within a month, the number of supermarkets and other retail outlets carrying our products. Market demand is strong, and re-orders and collections from sales are coming along nicely. By the end of next year we could easily be selling MALIBU-COLA in between 1000-2000 supermarkets through our current distribution channels."
"Customers like our products," adds Mr. Ji Jun, CALCOL's Vice President and President and GM of CALCOL's Sanhe Meile Soft Drinks Co. bottling plant. "We have the real cola taste for less money than Coke or Pepsi products. Our customers are getting 'more cola for lessmoney!'(tm) And in a price sensitive market like China they seem tolike that."
"China's soft drink market is currently estimated as in excess of US$4.0 billion dollars and growing by more than 20% per year," continued Jun.
"As we complete the commissioning of our new 110,000 square foot bottling plant in Beijing, we expect to sell between 3-6 million standard cases of finished soft drinks in China within the first year of full production. Expansion plans for an additional 7 million standard case annual production canning line for Beijing which we are now in the process of purchasing for installation over the next 3-5 months; and for two additional factories to service the Shenzhen/Hong Kong/Guangdong provincial area and the Shanghai /Jiangsu provincial area are also progressing well."
Mr. Xiao, the VP of Marketing of the Sanhe Meile bottling company, said, "We are nearing the end of the promotional period, and keeping steady to our goal of 25-30% discount at retail of the other two major American cola brands and a significant quality advantage over the local brands such as Wahaha and Jinlibao "The Fifth Season" and Future Cola. China has a vast internal market of 1.3 billion thirsty consumers who have leearned to love cola to go with their french fries and cheeseburgers! Also, we intend to add several new flavors over the next few months, including not only our very exciting NEW! MALIBU VERRY CHERRY COLA, but also MALIBU LEMON SQUEEZE (lemonade soda), MALIBU SPARKLE APPLE (green apple), MALIBU DIET COLA, and some other surprises."
Most of the more than 400 stores now stocking our products are almost out of stock and we are gearing up to make and distribute a lot more product within the next 90 days of Christmas, New Year's and Chinese New Year's family occasions. The acceptance of our products into the thirsty Chinese market is astonishing! There is great buying power for high quality discount consumer products like MALIBU-COLA."
CALCOL INC. (CLCL-OTC) common stock (cusip#128699105) (par value $.001) trades Over the Counter in the United States with 10 marketmakers involves a high degree of risk, and is suitable only for accredited, overseas, or institutional investors who are able to assess the risk, and can afford to lose their entire investment. This announcement is for information only, contains forward looking statements which should not be relied upon in any investment decision, and is not an offer to buy or sell securities.