ALTAMONTE SPRINGS, Fla., Jan. 13, 2004 (PRIMEZONE) -- The World Golf League, Inc. (OTCBB:WGFL) announced today that it has completed the production of its 30-minute infomercial staring Lee Corso of ESPN. Convergence Film & Television of Orlando, Fla. produced the piece, which includes live footage from the WGL 2003 National Tournament and the Lee Corso testimonial and call to action.
"The finished product is world class and delivers a very powerful message to the consumer" said Mike Pagnano, CEO, The WGL, Inc.
The WGL expects to begin airing the spot in mid February on the Golf Channel and other Cable networks. Caldwell Marketing and Media of Orlando, Fla. will be responsible for the media purchase and scheduling.
"With January being a traditionally slow month for viewership on The Golf Channel, we decided to begin airing in February and continue through April to produce the highest media efficiency ratio possible," said Sherri Caldwell, President of Caldwell Media.
The WGL, Inc. conservatively anticipates generating 65,000 new members and over $9,000,000 in revenue during a seven-month period beginning in February 2004. In addition to the infomercial, The WGL will air 5 minute and 1 minute promotional spots. Also, The WGL plans to launch its telemarketing and e-mail campaigns to coincide with the infomercial to take advantage of the brand awareness the television spots will create.
The WGL markets a professional golf concept in the USA and 27 international venues, which allow average golfers to play for substantial prize money in local and regional tournaments culminating with a PGA-style national event and world championship.
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