Vodafone Sweden lowers its SMS and call prices for all consumer subscriptions


STOCKHOLM, Sweden, Jan. 26, 2004 (PRIMEZONE) -- From February 1st new and existing Vodafone Sweden customers will be able to make cheaper calls and SMSs. Vodafone is lowering its prices by up to 27 per cent. These price reductions apply to all Vodafone consumer subscriptions available in the market for new and existing customers.

All Vodafone customers on the consumer subscriptions Vodafone 60, Vodafone 60 Young Edition or Vodafone 120 can as of February 1st 2004 make calls for only SEK 0.30 per minute evenings and weekends to other Vodafone customers and the fixed network - a reduction of 25 per cent. Daytime call prices to other operators are also being reduced to SEK 3.90.

The price of SMSs is also being cut by 27 per cent to SEK 1.10 each. This price applies to SMS's sent to any network in Sweden. Customers can also choose any of four SMS packages that can take the rate down to only SEK 0.75 per SMS to any network in Sweden.

"These latest price reductions are part of Vodafone's commitment to offering our customers good value for money. We value our existing customers and are pleased to pass on these savings to them without the need to change their tariff." said Geraldine Wilson, Chief Commercial Officer at Vodafone Sweden.

With the Vodafone 60 subscription, mobile users get 60 free call minutes each month to the fixed network and to other Vodafone customers evenings and weekends, and with Vodafone 120 and Vodafone 60 Young Edition customers get a full 120 free call minutes at the same terms.

"As part of the world's largest mobile network, we aim to offer our customers the best range of handsets and the most entertaining and easy to use services through our market leading Vodafone Live! Service all at very attractive prices," said Geraldine Wilson at Vodafone Sweden.

The following monthly SMS packages are included as additional options in each subscription. The number indicates how many SMSs are included in each package:


 - SMS 25 SEK 25 giving a rate of SEK 1 per SMS
 - SMS 50 SEK 45 giving a rate of SEK 0.90 per SMS
 - SMS 100 SEK 85 giving a rate of SEK 0.85 per SMS
 - SMS 200 SEK 150 giving a rate of SEK 0.75 per SMS

For more information about prices and the terms and conditions of Vodafone subscriptions, please visit: www.vodafone.se

For more information, please contact: Paul Moonga, Commercial Director Consumer Telefon: +46 734-25 26 28 e-mail: paul.moonga@vodafone.se

Johan Holmgren, Director Public Relations Vodafone Sweden Tel: +46 708 33 14 00, e-mail: johan.holmgren@vodafone.se

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The following files are available for download:

http://www.waymaker.net/bitonline/2004/01/26/20040126BIT00360/wkr0001.doc

http://www.waymaker.net/bitonline/2004/01/26/20040126BIT00360/wkr0002.pdf