ALISO VIEJO, Calif., Jan. 27, 2004 (PRIMEZONE) -- BuyMusic.com, Inc., a digital music store offering high-quality legal downloads to the country's 150 million PC users, today announced that it will partner with South Beach Beverage Company (SoBe), a leader in the healthy refreshment beverage category.
The alliance is designed to assist both companies in reaching their shared target audiences - the youth market - across the United States through upcoming joint promotions, sweepstakes, events and campaigns. Additionally, SoBe will provide significant grassroots marketing support to aggressively publicize BuyMusic.com. The first joint promotion will surround a concert series that is scheduled to begin in May 2004.
"We're excited to work with SoBe and help build upon the success of their past promotions, by adding our digital music downloads to the mix," said Keith Allen, senior vice president of business development, BuyNetwork. "It's a good match for us because SoBe's customer base is a creative, technology-savvy lifestyle group that will enjoy access to the latest in new music. Together we hope to grow recognition for both brands while offering consumers great opportunities through various giveaways and prizes."
"At SoBe, we only pair with companies that we know our loyal SoBe fans will love. BuyMusic.com is an innovator in online music and SoBe is a beverage pioneer, so the relationship makes perfect sense," said Scott Moffitt, vice president of marketing, SoBe. "Between both companies, we'll offer our fans some fun, cutting-edge promotions and chances to win some great music."
Developed for the 150 million computer users in the United States who enjoy the Windows platform, BuyMusic.com offers access to more than 400,000 songs, all available for download and fully portable with CD-burning and portable device transferability. More music is added to the service every day from all major label groups and over 200 independent labels. Individual songs sell from 79 cents and albums from $7.95.
About BuyMusic.com(tm)
BuyMusic.com(tm) is a digital music store offering high-quality legal downloads to the country's 150 million PC users. Featuring 400,000 songs from all genres of music and starting at $.79 per song, the store offers tunes from all five major record labels and over 200 independent music labels, including pre-release and exclusive tracks. Aliso Viejo, California-based BuyMusic.com is available to anyone with a PC and Windows Media Player (a free download at BuyMusic.com). BuyMusic.com is part of the Buy family of companies, including Buy.com and BuyServices. For more information, please visit www.buymusic.com or call 1-800-BUYMUSIC.
About SoBe
Norwalk, CT - based South Beach Beverage Company produces herbally enhanced beverages marketed under the SoBe brand name. SoBe beverages are developed for individuals with active lifestyles. In addition to SoBe teas and juice blends in the 20 oz. glass lizard bottle, SoBe markets SoBe Sports System, an advanced performance beverage system, SoBe Adrenaline Rush, an all-natural maximum energy supplement, Love Bus Brew, an energizing chocolate drink, and SoBe Ice, a fountain-dispensed frozen product with SoBe flavors. SoBe's licensed products include SoBe Gum and SoBe Chocolate. The newest product in the SoBe product line is a 16-oz. energy drink, SoBe No Fear.
SoBe beverages can be purchased at convenience stores, grocery stores, mass merchandisers and warehouse clubs, delis, gas marts, and select restaurants/hotels. For more information, visit the SoBe web site at www.sobebev.com or call the Lizard Line at 1-800-588-0548. SoBe is a separate operating unit of Pepsi-Cola North America.