HOLLYWOOD, Calif., Feb. 17, 2004 (PRIMEZONE) -- CinemaElectric, Inc. (OTCBB:CINM) announced the launch of its mobile multimedia content offerings in Asia via Singapore-based partner Orange Gum PTE Ltd.
Orange Gum will be distributing CinemaElectric content via the following Asian operators: New World Mobile (Hong Kong), SmarTone (Hong Kong), FarEasTone (Taiwan), KG Telecom (Taiwan), Mobitai (Taiwan), Taiwan Cellular Corporation (Taiwan); and portals "WebWalker" (by Kyocera, Singapore) and "Relaxz Park" (China and Taiwan).
The partnership offers color wallpapers and animated MMS (Multimedia Messaging Service) content as well as PocketCinema(tm) video content and applications to the largest mobile phone market in the world. Orange Gum shall handle interaction with local mobile phone carriers and portals, as well as the distribution, billing and support.
"Orange Gum's advanced distribution network provides CinemaElectric with a wider global footprint, and gives us access to the explosive Chinese market," says James F. Robinson, CEO and founder of CinemaElectric. The number of mobile phone users in China is expected to double by 2007 to 500 million from around 250 million currently, according to Nortel Networks (China) Ltd. New subscribers often start with terminals that allow data services like multimedia to be delivered via advanced wireless networks.
CinemaElectric is believed to own the world's largest library of formatted multimedia content for mobile devices, with a focus on global distribution. Mobile operators are heavily promoting multimedia sales globally in order to boost data sales and raise Average Revenue Per User (ARPU).
About CinemaElectric
Wireless services company CinemaElectric is a leading provider of multimedia entertainment for mobile devices. The Hollywood-based studio produces uniquely formatted multimedia content and applications via their proprietary Dense Media Format(tm) production process.
Website: http://www.CinemaElectric.com
About Orange Gum
In operations since 1999, Orange Gum provides expert mobility enabling services for enterprise partners, and develops, aggregates and delivers premium mobile content and wireless Internet services through mobile carriers to consumers in Asia.
Website: http://www.OrangeGum.com
This press release may contain forward-looking statements, including the Company's beliefs about its business prospects and future results of operations. These statements involve risks and uncertainties. In addition, the factors underlying Company forecasts are dynamic and subject to change and therefore those forecasts speak only as of the date they are given.