LOS GATOS, Calif., Feb. 18, 2004 (PRIMEZONE) -- Semotus Solutions (AMEX:DLK), an innovative provider of software for mobile enterprise applications, announced today that it has hired three senior sales managers and placed a prominent marketing executive to the Company's Advisory Board. In addition, Semotus has launched an aggressive marketing campaign to feature its flagship wireless communications software, HipLinkXS, at several key events in the healthcare, network monitoring, and wireless applications industries this year.
Anticipating an increase in the demand for wireless enterprise applications, Semotus has expanded its sales team with the addition of three seasoned professionals who will spearhead the Company's sales growth. With over 75 years of combined sales expertise, the talented trio will serve as a core building block for revenue growth in 2004.
"We are pleased to continue to build upon our world-class HipLinkXS sales organization with the addition of these talented sales professionals," stated Pamela LaPine, Semotus Executive Vice President. "All have extensive backgrounds in high technology software sales to large enterprise clients, and have worked for some of the biggest names in technology today. Our sales team will continue to be one of the leaders in establishing customer relationships that greatly enhance the usage of wireless event notification and response technology in today's enterprise."
Semotus is undertaking an aggressive marketing plan to brand the HipLinkXS software as the standard wireless alerting application in the Fortune 1000 and higher companies, healthcare and government organizations, and any business with mobile employees or a network that needs to be monitored. To assist in this marketing effort, Semotus welcomes Craig Shields to its newly formed Advisory Board. Craig Shields brings a 20-year track record of business success to the Company. Since 1984, Craig has managed and run a marketing consulting company, focusing on Fortune-sized and high-growth technology clients. Headline client relationships of Mr. Shields' company included Hewlett-Packard, IBM, Litton, 3Com, Xerox, Penske, Magnavox, Mitsubishi, AT&T, National Semiconductor, McDonnell Douglas, Philips Electronics, Unisys, CSC, Sony, Pacific Telesis, GTE, Fujistu, and Oracle. Over the past years, Mr. Shields' agency implemented thousands of successful marketing campaigns, generating demand for clients' products and services in North America, Europe, and the Pacific Rim.
A key part of the Company's marketing strategy is to feature HipLinkXS at events that cater to a large audience of technology buyers, such as the Healthcare Information Management and Systems Society (HIMSS) tradeshow. Semotus will be featuring HipLinkXS for the Healthcare facility at HIMSS annual conference Feb. 22nd through the 26th, in Orlando, Florida. Over 20,000 attendees are expected, the majority being IT implementation decision-makers for hospitals and other healthcare organizations.
"Clearly, Semotus believes in the intrinsic value of HipLinkXS. In fact, we feel it's poised to become the Wireless Event Notification & Response standard software for the enterprise," said Anthony LaPine, Semotus CEO. "We are very confident in the success of HipLinkXS, and are backing that confidence up with a concerted investment that includes stellar sales and marketing talent, and an aggressive presence at industry respected events."
About Semotus Solutions
Founded in 1993, Semotus Solutions (AMEX:DLK) is a premier provider of software for the mobile enterprise connecting employees to critical business systems, information and processes. With a Fortune 1000 installed base and more than 600 corporate customers including Lockheed Martin, Blue Cross Blue Shield, Coca-Cola, Hewlett Packard, Nextel Communications, JP Morgan-Chase, and The United Nations, Semotus Solutions' software provides mobility, convenience, efficiency and profitability in the areas of workforce automation, finance, healthcare, and m-commerce. Semotus Solutions is proud to be included in the Deloitte & Touche 2002 "Technology Fast 500" list of companies. www.semotus.com
Semotus Solutions Media Contact Stephanie Janard, 303-708-1159 Marketing Manager sjanard@semotus.com Semotus Solutions Investor Relations Contact Tali Durant, 408-358-7100 Corporate Counsel tdurant@semotus.com
This press release contains forward-looking statements, which are made pursuant to the Safe-Harbor provisions of the Private Securities Litigation Reform Act of 1995. Words such as "intends", "believes" and similar expressions reflecting something other than historical fact are intended to identify forward-looking statements, but are not the exclusive means of identifying such statements. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products and technologies, the ability to secure additional sources of finance, the ability to reduce operating expenses, and other factors described in the Company's filings with the Securities and Exchange Commission. The actual results that the Company achieves may differ materially from any forward-looking statement due to such risks and uncertainties. The Company undertakes no obligation to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.