LOS ANGELES, Feb. 19, 2004 (PRIMEZONE) --
Who: Wendy Iverson, the Heavy Hoop inventor, will be
teaching her "Cardio Hoop" class that was
recently featured on CNN Headline News at
TheFitExpo, L.A.'s Premier Health and Fitness
Expo, featuring more than 80 of the country's
top health and fitness experts. Attendees are
encouraged to come dressed to work out, with
selected participation events subject to a first
come, first served basis. TheFitExpo features
over 100 health and fitness exhibitors and five
tracks of workshop and seminar programming for
Every level of ability, aerobics, yoga, Cardio
Hoop, bodybuilding, strength training, and
diet/nutrition programs.
On TheFitExpo exhibit floor, there will be a
staging area for live events, demonstrations
and more. Cardio Hoop classes will be taught
Friday and Saturday at 5:00 p.m. - 6:00 p.m.
When: TheFitExpo takes place this Friday, Saturday and
Sunday, Feb 20th, 21st and 22nd from 11:00 a.m. -
6:00 p.m. daily.
Where: The Pasadena Center, 300 E. Green Street,
Pasadena
Highlights: Headliners include famous Carmen Electra,
(Friday only) launching her five part DVD series
"Carmen Electra's Aerobics Striptease"; Kiana
Tom, best selling author of "Kiana's
BodySculpting" and frequent EPSN host; Award-
winning athlete and television fitness
celebrity, Cory Everson, star of ESPN's "Gotta
Sweat"; hot new aerobic trend setter. Alberto
"Beto" Perez, founder of the Latin music themed
"Zumba; MaDonna Grimes, award-winning aerobic
champion and owner of a cutting-edge LA-based
dance and fitness theatre company that blends
Hip Hop dance into group exercise; and Wendy
Iverson, creator of Heavy Hoop's "Cardio Hoop"
super fat burning classes -- causing a hoopla
worldwide.
Special Events: On Friday, Feb. 20th , 3:00 p.m. in the Pasadena
Center's Little Theater, IRONMAN Magazine will
host the IFBB IRONMAN PRO XV Bodybuilding press
conference. Competitors, including Dexter
Jackson, Lee Priest, Craig Titus and many more of
the world's best known male bodybuilders, will be
introduced and weighed in. The pre-judging event
will take place on Saturday, Feb. 21st, between
10:00 - Noon in the Pasadena Civic Auditorium,
with final judging at 7:00 p.m. in the same
venue. The NPC Women's Figure Competition will
take place on the Expo Stage in TheFitExpo
exhibit hall, on Saturday, Feb. 21st beginning
at 2:00 p.m. with finals at 7:00 p.m. in the
Pasadena Civic Auditorium.
At the evening event, IFBB founder, Ben Weider, will be presented with a Lifetime Achievement Award.
On the Main Stage, Saturday, Feb., 21st, at 1:00-1:30 p.m. and 5:30-6:00 p.m., TheFitExpo Strongman demonstration will feature three-time World's Strongest Man, Bill Kazmaier, as well as Odd Haugen, Mark Philippi, and Jesse Marunde. These amazing athletes are some of the world's strongest and they will demonstrate Farmer's Walk, Giant Log Lift and Stones of Strength as seen on ESPN.
World famous bodybuilding athletes scheduled to present weight training demonstrations and sign autographs include Jay Cutler, Lee Priest, Lena Johannesen, Melvin Anthony, Mark Dugdale, Rich Gaspari, and Chris Cook. Mr. Olympia Ronnie Coleman, Gunter Schlierkamp, and Timea Majorova will appear courtesy of Weider Publications.
Show sponsor YOGItimes Magazine, will present YOGA for Every Body, a three-day yoga gathering and conference, inside TheFitExpo. With 31 classes and workshops, this conference is dedicated to influencing athletes and sports enthusiasts to incorporate yoga into their active lifestyles.
A variety of seminars by leaders in health and fitness will be offered during the weekend, including a presentation by internationally acclaimed Dr. Barry Sears (Saturday and Sunday) speaking on improved hormonal control, improved athletic performance and permanent fat loss as a result of his Zone diet. Coach Pat Connelly will present sessions on endurance training for marathon athletes and a bodybuilding and nutritional seminar. Health care seminar topics include Lasik surgery, safe practice strategies for trainers and their clients, training injuries and unsafe exercises to avoid.
For a complete schedule of events, visit our website at www.thefitexpo.com.
For press credentials or further information, contact Monica Gillen, 714.271.4081 or Silvie Bordeaux at 818.205.9673.