Park City Group to Unveil New Product with Significant Revenue Potential at Food Marketing Institute's Trade Event


PARK CITY, Utah, Feb. 26, 2004 (PRIMEZONE) -- Park City Group, Inc. (OTCBB:PKCY) announced today that the Company will be participating in the Food Marketing Institute's MARKETECHNICS trade event in San Francisco, CA February 29-March 2, 2004. Park City Group will unveil its newest product, Center Store Inventory Manager. With this new product, it is anticipated that the Company could double the potential revenues from each new and existing customer that is using the successful Fresh Market Manager product.

The Park City Group solution that has its genesis in the operations of Mrs. Fields Cookies is particularly well-suited for the audience attending the MARKETECHNICS trade event. The Company's patented computer software helps retail customers, especially those in the food industry, increase their sales while reducing their inventory and labor costs, and focuses on enabling the entire store location with its solutions.

"MARKETECHNICS is a very focused trade show event that provides an excellent opportunity to meeting with a large number of prospective customers, "said Randy Fields, Park City Group, Inc. CEO. "We have significant number of presentations planned during the three days of the show. Center Store Inventory Manager and our Labor Management solution provides us with another point of entry into the supermarkets and other food industry operations.

"This gathering of technology and senior management for supermarkets and food service is a perfect venue for our comprehensive solutions. By adding Center Store Inventory Manager and Labor Management to our existing Fresh Market Manager, we will uniquely be able to provide an end-to-end solution within the four walls of a store or location. This could mean not only a near doubling of revenue potential from each customer, but also a potential increase in the number of customers and the number of products each customer is licensing."

A live interview with Randy Fields will be conducted from the show floor and will be available on Monday, March 1, 2004.

About Park City Group:

Park City Group is a leading provider of profit-enhancing software and services for the retail industry. The solutions were developed initially for the Mrs. Fields Cookies business, and Randall K. Fields, who co-founded Mrs. Fields Cookies, is CEO of Park City Group. Park City Group has such marquee customers as The Home Depot, The Limited, Williams-Sonoma, and many more recognized retail operations. The company uniquely leverages its expertise in retail operations management and state-of-the-art, patented technologies to simplify the planning and execution of complex processes; deliver timely, relevant and "action-able" information; and improve its customers' profitability by putting the "best manager" in every store.

To find out more about Park City Group (OTCBB:PKCY), visit the company's website at www.parkcitygroup.com.

Statements in this press release that relate to Park City Group's future plans, objectives, expectations, performance, events and the like are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 and the Securities Exchange Act of 1934. Future events, risks and uncertainties, individually or in the aggregate, could cause actual results to differ materially from those expressed or implied in these statements. Those factors could include changes in worldwide and U.S. economic conditions that materially impact consumer spending and consumer debt, changes in demand for the Company's products and services, risks associated with the integration of acquisitions and other investments, and other factors discussed in the "forward-looking information" section and the "risk factor" section of the management's discussion and analysis included in the Company's annual report on Form 10-K for the year ended June 30, 2003 filed with the Securities and Exchange Commission. Park City Group uses the paid services of investor relations organizations to promote the Company to the investment community. Park City Group does not intend to update these forward-looking statements prior to announcement of quarterly or annual results.



            

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