London, UK, March 9, 2004 (PRIMEZONE) -- Prudential plc will again be offering a scrip dividend alternative in respect of the final dividend of 10.7p per ordinary share for the year ending 31 December 2003. The number of new shares each shareholder who elects to take scrip will be entitled to receive will be calculated by dividing the total cash dividend due on each holding of shares as at the record date (17 March 2004) by the reference price for each new ordinary share.
The Company has decided to change the basis on which the scrip dividend alternative operates so that shareholders will on this occasion, and in future, know the exact number of shares that they will receive in lieu of their cash dividend prior to choosing whether or not to take scrip and completing a form of election. . The reference price will be calculated as the average of the middle market quotations for the Company's shares as derived from the Daily Official List of the London Stock Exchange plc for the five business days commencing on 17 March 2004. Further details of the scrip dividend alternative will be mailed to shareholders in early April.
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