HOLLYWOOD, Calif., March 17, 2004 (PRIMEZONE) -- CinemaElectric, Inc. (OTCBB:CINM) announced the launch of its mobile multimedia content offerings in Latin America via Sao Paulo-based partner Pmovil S.A., reaching a potential audience of more than 125 million consumers. Pmovil is the Latin American leader in delivering MMS Portals systems and content for mobile operators
With offices in Brazil, Argentina and Chile and operations throughout Central and South Americas, Pmovil's current partners include Vivo, BCP, Oi, Telemig and Nextel in Brazil; Vox, Personal and TeleCel in Paraguay; Telefonica Unifon, Movicom, CTI Movil and Nextel in Argentina; and Telefonica Moviles and Smartcom in Chile. Nokia, Sony Ericsson and other manufacturers are actively distributing color multimedia handsets in Latin America, creating a demand for CinemaElectric PocketCinema(tm) content. The Company expects to gather a significant market share in Latin America by 2005 with their multiple mobile content brands.
The deal includes all current CinemaElectric content lines, specifically PocketCinema(tm) video, applications and graphics. CinemaElectric will produce custom content for the Latin American audience in Spanish and Portuguese.
The total number of mobile users in Latin America will grow from nearly 104 million in 2002 to 154 million in 2007 (Yankee Group). The region's growth is explosive, with a 121% increase in GSM customers from June 2002 to June 2003 (EMC). Color mobile phones are just now being offered in Latin America, and growth of these multimedia handsets is expected to be substantial in 2004.
About CinemaElectric: CinemaElectric is a wireless services company and a leading provider of multimedia entertainment for mobile devices in more than 35 countries. The Hollywood-based studio produces downloadable PocketCinema(tm) video, MMS greetings, multimedia applications and CineSound(tm)audio ringers.
Website: http://www.CinemaElectric.com
About Pmovil: Pmovil is a leading mobile content aggregator/integrator and pioneer in delivering of MMS Portals systems for mobile operators.
Website: http://www.pmovil.com
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