NEW YORK, April 21, 2004 (PRIMEZONE) -- After a first successful year, coolcapitals* Amsterdam and Vienna welcome Zurich, Switzerland, as a force of new cool, boosting and refreshing the campaign for another year, providing the sophisticated traveler with the ins and outs of contemporary European city life.
Newcomer to the coolcapitals* campaign, Zurich has long been recognized by the experienced traveler as a prime spot for refined and venturous Swiss design. In this city with the world's highest quality of life, you'll find an active contemporary community, offering cutting edge experiences in design, food, nightlife, fashion and architecture. The trendy neighborhood "Zurich West" can be compared to SOHO in New York City. This neighborhood is Zurich's former industrial zone and has been evolving for years. Take the Lowenbrau premises for example: the former Swiss brewery complex is home to three museums (the Kunsthalle, the Migros Museum for contemporary art and the Daros exhibitions), five art galleries and an art book dealer. Zurich, located in the heart of Europe and in the center of Switzerland, is easily accessible from the United States and serviced by an international airport.
This year, coolcapitals* will continue to provide resources and up-to-date information on the contemporary elements of Amsterdam, Vienna and Zurich. The continuously updated website www.coolcapitals.com focuses on the latest in art + design, architecture, food + music and shopping + food, offering comprehensive information, attractive travel deals and frequent opportunities to enter special sweepstakes.