POINT ROBERTS, Wash., April 28, 2004 (PRIMEZONE) -- www.BeverageStocks.com reports on developments in the enhanced bottled water market in America. BeverageStocks.com is a new beverage industry portal for investors to research the health and beverage industry. The site features industry news and links, stock research, a list of public companies in the sector and currently featured company Creative Enterprises International, Inc. (Pink Sheets:CEII) and its unique brand of enhanced water, Skinny Water(R). The new brand of diet water will be available to consumers this summer.
Current List of Beverage Stocks: http://www.beveragestocks.com/Companies/CreativeEnterprises/StockList.asp
Read the exclusive article excerpt on the bottled water industry: GULP! Bottled water is number two, and enhancements are coming. By Allen Gibson
Americans have been guzzling water out of bottles lately like it's going out of style. It isn't.
Bottled water, from the big jugs you have at the office to the little bottle you just bought at the gym, has become a huge business, with 30.8 billion gallons of bottled water consumed globally in 2001 and consumption forecast to rise to 50 billion by 2008.
Water sales boomed all during the nineties, but have flattened out lately with resulting downward pressure on margins.
But the news is far from bad, because there's a whole new water coming. Water that is specifically designed to answer consumer's growing desire for lifestyle enhancing products that will help them avoid fat, get fit, and have more energy.
The new `enhanced' water is basically water with things added that either taste good or are good for you. Preferably both. The booming awareness of obesity and its associated health problems is accelerating the trend.
Enhanced water is considered a niche market right now, but that's what experts called plain water 10 years ago. Sales are forecast to double to $5.6 billion by 2010, says Nutrition Business Journal.
The next big thing . . . Nutraceutical: "A food or naturally occurring food supplement thought to have a beneficial effect on human health."
The next big thing looks to be waters that promise health benefits beyond mere hydration. Benefits as specifically targeted as helping a woman through menopause. Or how about helping lose weight?
Beverages are ideal delivery systems for nutraceuticals, and consumers seem more willing to experiment with beverage products than with solids. Which is good, because water is an ideal medium for delivering benefits to the body.
The marketers of "Skinny Water' agree, and plan to become a force in the diet industry with the launch this summer of their uniquely targeted product -- a water to curb your appetite and decrease carbohydrate uptake to help you lose weight. Their timing seems fortuitous.
Full article: http://investorideas.com/NR/Gulp.asp
About Creative Enterprises International, Inc. (OTC.PK: CEII): CEII is a marketer and developer of evidenced-based nutraceuticals, aquaceutical beverages and other specialty products. The Company's exclusive portfolio of products includes MilkCal(TM) Milk Calcium and Skinny Water(R), an enhanced water that features a patent-pending formula designed to help people lose weight, and maintain that weight loss.
CEII plans to release Skinny Water(R) nationally this summer. "Amazing Health Discoveries" will be one vehicle helping drive sales at the retail level.
Click on CEII's Power Point presentation: (http://www.investorideas.com/Companies/CreativeEnterprises/CEI_SW.pps) to read about their positioning in the enhanced water industry.
ECON Corporate Services, offer clients customized, comprehensive corporate IR/PR programs, corporate strategies and industry research within specific sectors. Creative Enterprises International, Inc. (OTC.PK: CEII) is a client of ECON and Beveragestocks.com, and pays compensation to them.
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