STOCKHOLM, Sweden, May 18, 2004 (PRIMEZONE) -- "Goooooal!" game scores at The One Show
Framfab Denmark won a Gold pencil in the "Brand Gaming" category at the One Show Interactive awards on Thursday. The winning entry was the "Goooooal!" game created for nikefootball.com.
The "Goooooal!" game is a turn-based real-time multi-player Flash football game, where the objective, unsurprisingly for a football game, is to outscore your opponent. What sets it apart are the real-time element and the simple, but fun, game play that allows users from all over the world to jump right in and play.
"Online games remain an effective way of acquiring and retaining users and getting them to interact with and understand a brand. And if you happen to create a game that really connects with your target group, they'll play it for a long, long time. The creative challenge is to find the unique brand approach that sets it apart from the multitude of online games. Not to mention all the other games your target group is playing on PCs, consoles and mobile phones. We're really happy with the "Goooooal!" game, and we're not quite done with this idea yet, so stay tuned for more" said Lars Bastholm, creative director, Framfab Denmark, as he was dragged kicking and screaming away from a "Goooooal!" match he was just one goal from winning.
Play the game here: www.nikefootball.com/goal
The collaboration between Nike and Framfab Denmark has garnered a large number of international awards over the last five years, including three Grand Prix in Cannes Lions and numerous Clio, One Show, Epica and London International Advertising awards.
The One Show is of the world's most prestigious advertising awards. Visit the One Show at www.oneclub.com.
For additional information:
Lars Bastholm, Creative Director, Framfab Denmark +45 24 24 82 65, lars.bastholm@framfab.dk
Jesper Andersen, Managing Director, Framfab Denmark +45 39 16 29 29, jesper.andersen@framfab.dk
Tobias Bulow, Group Communications Manager, Framfab AB +46 709 41 22 58, tobias.bulow@framfab.se
Framfab is a leading European communications specialist in digital media and interactive solutions based on Internet technology. Most of Framfab's customers are large international companies, including 3M, American Express, AXA, Carlsberg Breweries, the Coca-Cola Company, Danske Bank, DuPont, Ericsson, Hydro Texaco, Kellogg's, Kraft Food International, Lloyds TSB, Nike, Nobel Biocare, Philip Morris International, Philips, Postbank, SAAB, Sara Lee Douwe Egberts, Swedish Match, Vodafone, Volvo Car Corporation, Volvo Group and UBS. Framfab operates in Denmark, Germany, the Netherlands, Switzerland, Sweden and the United Kingdom. The company is quoted on the O list of Stockholmsborsen (ticker symbol FRAM). For additional information, see www.framfab.com
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