BOYNTON BEACH, Fla., June 17, 2004 (PRIMEZONE) -- Harvey Grossman, President, Chief Operating Officer and Chief Knowledge Officer of Jacobson Resonance Enterprises, Inc. (OTCBB:JRSE), announced today the Company's "Operating Action Plan" into the multi-billion dollar Leisure, Beauty and Athletic Fitness arenas with its patented Jacobson Resonators.
Mr. Grossman said: "Upon receiving the FDA 513(g) response* (see official wording below) the Company has begun to effectively utilize the Jacobson Resonators 'to enhance feelings of relaxation'. In pre-market testing, people reported a deeper and more pleasurable sense of relaxation while in the Jacobson Resonator, and also afterwards. We have also organized a 'United States Operating Action Plan' prioritizing potential revenue producing arenas that JRSE could enter quickly and effectively. The Leisure, Beauty and Athletic Fitness arenas appear to be the most compatible fit for our current and 'pipeline' magnetic resonance technologies that enhance a more effective, deeper and pleasurable state of relaxation."
Action plan goals for Q3/Q4:
1. Opening the first "relaxation center" at our international
headquarters in Boynton Beach, Florida.
2. Breakthrough into the Athletic Fitness arena while including at
least one professional sports franchise.
3. Coordinate with P.E.R., Inc., the distribution of battery-powered
portable resonators into the Leisure, Beauty, and Athletic Fitness
arenas.
Quoting Dr. Jerry I. Jacobson: "Magnets have been known to produce feelings of relaxation. Thus, from a non-medical point of view, we will be utilizing the Jacobson Resonator "to enhance feelings of relaxation," yet with the kinds of magnetic fields, naturally produced by the body. These fields are actually millions of times weaker than the permanent magnets commonly used. Based upon results in Europe, Canada, and Nassau, the observed effects have been profoundly positive and our approach is natural, safe, and most pleasurable."
Spa Market Illustration: JRSE can now enter into the multi-billion dollar spa industry. In fact, according to the International Spa Association (ISPA) 2002 Spa Industry survey, there are 9,632 spas in the United States and approximately 1,300 spas in Canada. The total revenue for the Spa industry has more than doubled in two years (114 percent increase). In 1999, total revenue was $5 billion, and in 2001, it increased to $10.7 billion. Fifty-one percent of the industry revenue is from treatment rooms and forty-nine percent of treatment room revenue is from massage. The number of spa locations has doubled every four years and spa industry revenues have even surpassed box office gross receipts and amusement/theme park revenues. (Future news releases will contain illustrations of potential revenue streams in the Leisure, Beauty and Athletic Fitness arenas).
*Section 513(g) of the Federal Food, Drug and Cosmetic Act (Act) responded to JRSE'S request to use the Jacobson resonator to "enhance feelings of relaxation." The Center for Devices and Radiological Health (CDR1-1) does not intend to enforce pre-market requirements on the Jacobson Resonator. This enforcement discretion applies to this type of device only when it is labeled solely to "enhance feelings of relaxation."
JRSE is an emerging worldwide leader in magnetic resonance technology, whose main focus is the eradication of human suffering. The Company's technology base has the potential for multiple industry applications including the fields of healthcare, veterinary medicine, the leisure, beauty and athletic fitness arenas, food and beverage, pharmaceuticals, energy and the environment.
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The matters covered by such forward-looking statements are subject to known and unknown risks, uncertainties and other factors which may cause actual results, performance or achievements of the Company to differ materially from those contemplated or implied by such forward-looking statements. For further information, contact Anthony P. Fusco, Jr. at (561) 752.4141.