CHATSWORTH, Calif., June 21, 2004 (PRIMEZONE) -- Alera Technologies, developer and manufacturer of Advanced DVD and CD Recording Solutions announced today that it is launching its new DVD/CD Shredder Plus, the ultimate media destruction device that cuts DVDs, CDs, Floppy Disks and Credit Cards into small unusable strips, permanently preventing unauthorized use and it is HIPAA compliant. With carbon steel blades and 1/2 horsepower motor, this industrial strength product is designed specifically for shredding DVDs, CDs and Floppy's. The DVD/CD Shredder Plus is equipped with a unique automatic start/stop feature and a 4 gallon receptacle to catch the pieces.
"In these days of heightened security awareness and growing threats like business espionage and identity theft, it is particularly gratifying to offer yet another, effective data security tool. Our new DVD/CD Shredder Plus is a compact, rugged, and powerful media destruction mechanism that renders DVDs, CDs and Floppies unreadable and useless" states Perry Solomon, President and CEO of Alera Technologies. "A DVD or CD falling into the wrong hands can cost you plenty. Imagine thieves or competitors getting important personal financial records, business customer lists, an entire accounting system or more. The DVD/CD Shredder Plus provides the protection and peace of mind you need at a very low cost, and it's available only from Alera Technologies."
When information is stored on DVDs and CDs the amount of data and the danger of loss is enormous. Failure to securely dispose of discs containing sensitive data that has become partially obsolete has the potential to destroy you and your business. A single CD holds the equivalent of approximately 80 four-drawer cabinets of text data. One side of a single DVD disc holds about 560 four-drawer cabinets filled with data, seven times CD capacity.
Identity theft and Fraud cost businesses $600 billion a year, according to the Association of Certified Fraud Examiners. Last year's identity theft losses to businesses and financial institutions totaled nearly $48 billion and consumer victims reported $5 billion in out-of-pocket expenses according to a survey released by the FTC.
Even when information is not considered confidential, it will be damaging if it falls into the wrong hands. Most company trash contains a gold mine of information and taking items or information from someone's dumpster is entirely legal. Recording data and information of all types on DVD and CD discs is a growing practice and the problem of secure disposition of old discs is growing faster. When DVDs and CDs are used to store data or back up a system, usually all of the data on a subject is recorded. When changes are made, they are typically to only small parts of the data and when changes are stored, all of the data is re-recorded on a new DVD or CD. The DVD or CD made before the changes still contains much sensitive and valuable information.
The DVD/CD Shredder Plus is the ideal security tool for corporate, government, education, and consumer applications. The DVD/CD Shredder (Alera Technologies Part # 240120, Ingram Micro SKU # D76427) has an estimated street price of only $99. Complete information is available at http://www.aleratec.com/ .
Alera Technologies products are broadly available. Alera Technologies full line of DVD and CD recording and duplication solutions and accessories are featured at 4SURE.com, AAFES, Adorama, Amazon.com, B&H Photo Video, Best Buy, Buy.com, CDW, CompUSA, Global Computer, Insight, J & R, Mac Connection, MacMall, Mac Warehouse, Micro Center, Office Depot, PC Connection, PC Mall, PC Nation, Quill, QVC, Sears, Tech Depot, Videoguys, Wolfe's, and Zones, in addition to other leading retailers. Government and Education customers may purchase from Government and Education Specialists including AAFES, CDW-G, CompuCom, Daly Computer, EnPointe, Fed Tek, GCI, GE IT Solutions, GovConnection, GOVPLACE, Green Pages, GTSI, Horizon, Insight Gov, Manchester, Northern NEF, PC Mall Gov, Pomeroy, Sarcom, Shi.com, TIG and Unisys. All products are available to resellers through Argraph, one of the top photo specialty distributors in the country, DBL Distributing, a leading consumer electronics distributor, Ingram Micro, the world's largest microcomputer products distributor and WYNIT, a leading national distributor of digital imaging and computer peripheral products. Complete information available at http://www.aleratec.com
More on Alera Technologies
Alera Technologies is a leading developer and manufacturer of "Prosumers' Choice" solutions for the DVD and CD recording technology markets. Alera Technologies exciting new DVD and CD recording solutions are establishing a higher standard in the industry with professional strength solutions that are exceptionally easy to use and understand, creating the ultimate "out of the box" product experience. Perry Solomon, President and CEO of Alera Technologies, is currently serving as Chair of the Optical Storage Technology Association (OSTA) Marketing Committee and is moderator of the Blue Laser panel at the fall Optical Storage Syposium. Alera Technologies is headquartered at 21722 Lassen Street, Chatsworth, CA 91311. For more information visit http://www.aleratec.com. E-mail sales@aleratec.com. Toll Free Phone: 1-866-77-ALERA, Phone: 1-818-678-6900, or FAX: 1-818-475-5200.
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