DETROIT, June 21, 2004 (PRIMEZONE) -- Legend Credit, Inc., a subsidiary of Legend Mobile, Inc. (OTCBB:LGMB), has its upcoming Hello Kitty reloadable shopping card (www.hellokittycard.com) featured in the current issue of Elle Girl magazine. Elle Girl magazine is seen, according to its publisher, by 4.1 million readers each month. Legend Credit is currently completing development of the Hello Kitty reloadable debit card for release prior to the back-to-school selling season.
Building on the success of last year's Hilary Duff Visa gift card, Legend's latest card product with global sensation Hello Kitty will have numerous features and benefits including allowing users to add more money to their cards. The company's research indicated that the reload option was one of the most sought after elements of a teen spending card.
To maximize the consumer promotional efforts, Legend recently retained a leading fashion public relations firm to coordinate the launch of the Hello Kitty card in the United States. Legend Credit expects to secure coverage for the card in major media as well as build on the company's various celebrity relationships to create buzz for the card.
About Legend Credit, Inc.
A subsidiary of Legend Mobile, Legend Credit develops branded consumer payment products including gift cards, teen spending cards, payroll cards, and other stored value cards. Legend's management team has worked with a wide range of celebrity and popular brands in both payment products and other licensed categories. The company's website is located at: (www.legendcredit.com).
Forward-Looking Statements
This news release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The forward-looking statements are based on current expectations, estimates and projections made by management. The Company intends for the forward-looking statements to be covered by the safe harbor provisions for forward-looking statements. Words such as "anticipates," "expects," "intends," "plans," "believes," "seeks," "estimates," or variations of such words are intended to identify such forward-looking statements. All forward-looking statements made in this press release are made as of the date hereof, and the company assumes no obligation to update the forward-looking statements included in this news release whether as a result of new information, future events, or otherwise. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements. Please refer to the Company's Form 10-K and other filings with the SEC for additional information regarding risks and uncertainties, including, but not limited to, the risk factors listed from time to time in such SEC reports.