SANTA MONICA, Calif., June 29, 2004 (PRIMEZONE) -- iMedia US LLC, the operating subsidiary of iMedia International, Inc. (Pink Sheets:IMNL), has announced the completion of the production and distribution of an interactive promotional disc on behalf of FX Networks, LLC, for the hit series Nip/Tuck. The discs were distributed in the June 11th issue of Entertainment Weekly Magazine.
To support the series' season two premiere on June 22, the promotional CD-ROM features highlights of Nip/Tuck's first season, including video profiles of the show's main characters, video highlights of each episode, and a viral marketing tool that allows users to send Nip/Tuck postcards and wallpaper to friends and family. Also featured are hyperlinks to the official Nip/Tuck website along with opportunities to purchase the Nip/Tuck season one DVD and music soundtrack.
FX is the first network ever to produce a CD-ROM insert in a Time-Warner publication for its season two launch of The Shield. Since then, CD-ROM inserts have proven to be highly successful marketing tools for both broadcast and cable television networks.
David MacEachern, CEO of iMedia International stated, "The advent of digital television has given viewers so many choices that it's become increasingly difficult for networks to find and capture audience attention. We think that using multi-media discs to promote programming through targeted print distribution gives the networks a tremendous marketing advantage."
About iMedia International Inc.
iMedia International, Inc. (IMNL) is a publicly held digital media solutions company producing DVD's, and CD-ROM's for digital multimedia marketing and promotional campaigns. iMedia publishes proprietary and custom digital iMagazines and offers expert digital media solutions services including; strategic planning, content aggregation and production, disc audio/video design, authoring, editing and compression, disc packaging manufacturing and distribution. A key feature of iMedia's technology is its iReporting(tm) real-time, online tracking system which provides quantitative data on disc viewer usage patterns and effectiveness of iMedia marketing and promotional campaigns.
Contact: iMedia International, Inc. Mr. Kelly Konzelman, Executive Vice President (310) 453-4499 kellyk@imedia-intl.com
About FX Networks, LLC.
FX is the flagship general entertainment basic cable network from Fox. Launched in June of 1994, FX is carried in more than 84 million homes. The diverse schedule includes a growing roster of distinctive original series and movies; an impressive roster of acquired hit series; an established film library with box-office hits from 20th Century Fox; and marquee sports such as NASCAR. For more information about FX, visit their web site at www.FXnetworks.com.
Contact: FX John Solberg (310) 789-4689 jsolberg@fxnetworks.com
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