Blue Frog Solutions and VerticalPoint Form Strategic Partnership


POMPANO BEACH, Fla. and COLORADO SPRINGS, Colo., July 8, 2004 (PRIMEZONE) -- Blue Frog Solutions, provider of standards-based middleware solutions for the life insurance industry, and enterprise-wide new business and automated risk assessment technology solutions provider VerticalPoint, Inc. today announced that they have formed a strategic alliance whereby the two technology firms will work together to increase business by coordinating marketing efforts and providing sales force cross-training.

"Blue Frog Solutions and VerticalPoint support mutual clients and partners, and it will be mutually beneficially to each of us to form this business relationship," says Brad Levine, Blue Frog's CEO.

"Our common use of ACORD standards and Microsoft technology as well as a shared focus in the Life & Annuity marketplace form the basis for a strategic partnership," says Joe Breakey, VerticalPoint's CEO.

VerticalPoint and Blue Frog are partners in Microsoft's Insurance Value Chain, a group of software providers that have created solutions to facilitate true end-to-end processing for insurers, from selling through to claims. All partners in the Insurance Value Chain have pre-integrated their solutions with ACORD/XML standards to eliminate the cost and time problems associated with large-scale integration efforts.

As part of the newly forged alliance, Blue Frog and VerticalPoint will refer each other business and clients and work together on joint marketing efforts that include Web site recognition and links, joint sales collateral and other activities.

About Blue Frog Solutions:

Blue Frog Solutions (http://www.bluefrogsolutions.com ), based in Pompano Beach Florida, is a leading technology solutions provider for the financial services and insurance industry. Specializing in ACORD Standards and DTCC/NSCC implementations, Blue Frog Solutions provides Software Systems, Web Services, System Integration, and Application Development on its flagship ADMServer Framework as well as Design, and Technology Strategy/Management Consulting services. Currently, 20 of the top 40 insurance carriers in the United States have implemented Blue Frog's solutions.

About VerticalPoint Inc.:

VerticalPoint Inc. is a leading provider of enterprisewide new business and automated risk assessment technology and integration services for the financial services industry. Built on Microsoft .Net, VerticalPoint's browser-based flagship product LifeSuite is used by leading North American insurers, reinsurers, business process outsourcing providers and evidence providers to extend the life of their legacy systems and streamline their new business and automated underwriting processes such as e-application, case management, workflow, requirements management and evidence provider connectivity. (www.verticalpointinc.com)

The Blue Frog Solutions/VerticalPoint Inc. logo is available at: http://www.primezone.com/newsroom/prs/?pkgid=1111



            

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