ANAHEIM, Calif., July 22, 2004 (PRIMEZONE) -- Mobile Edge, the premier designer of innovative and stylish cases for your portable computer, today announced that it is proud to be joining the fight against breast cancer by partnering with the Susan G. Komen Breast Cancer Foundation to raise funds for breast cancer research and community outreach programs. Mobile Edge has created a highly fashionable, unique set of pink-ribbon inspired computer tote bags for women, entitled "The Caring Case Collection," with a portion of sales going to the charity.
For over twenty years, the Komen Foundation has raised money and awareness to educate women, promote research and ultimately eradicate the disease. With nearly a quarter of a million new cases of breast cancer expected this year(1), Mobile Edge recognized the need and urgency to join the alliance to fight breast cancer. The Mobile Edge Caring Case Collection was designed especially for women, by women, for the benefit of women. Through this partnership, Mobile Edge is pleased to make an initial donation of $5,000.00, up to a minimum of $15,000.00, as well as donate 10% of all proceeds from the sale of the custom-designed bags for the upcoming year.
"We greatly admire the Komen Foundation for its incredible efforts in the ongoing fight against breast cancer and strongly believe that supporting the advancement of research will one day eliminate this devastating disease," said David Cartwright, President and CEO of Mobile Edge. "We are aware that this is a very important issue for our customers and are thrilled about partnering with such a worthy cause through the launch of The Caring Case Collection."
The pink ribbon symbol has been widely publicized since its inception in 1991 in recognition of breast cancer awareness. Both of the Mobile Edge custom-designed computer tote bags will launch this week and incorporate either pink leather or suede details and stitching, as well as feature a pink ribbon charm dangling from the bag handles. In keeping with Mobile Edge's commitment to functionality, the tote bags will also integrate SafetyCell(TM) computer protection, removable computer and cosmetic pouches and come with a lifetime warranty. The cases will be available through the Mobile Edge website, as well as retailers such as Best Buy, for $129.99 and $199.99 dependent upon the style chosen.
"A key to our success at the Komen Foundation is that we collaborate with a variety of organizations to provide creative ways for people to make a difference in the fight against breast cancer," said Cindy Schneible, vice president of cause-related marketing and sponsorship at the Komen Foundation. "We are proud to have the opportunity to partner with Mobile Edge to increase breast cancer awareness and allow technology lovers nationwide to make a valuable contribution to breast cancer research and community outreach programs."
Mobile Edge has been increasingly recognized for expanding the carrying case category for both men and women by offering new, innovative and fresh designs that fuse fashion trends with form and function, creating a brand that makes a statement about today's business and lifestyle consumers.
For more information about Mobile Edge's computer carrying cases and other products designed for the mobile lifestyle, please visit the company online at www.mobileedge.com.
About Mobile Edge
Mobile Edge is the premier designer of innovative and stylish cases for portable computers. The company is committed to the highest quality standards in every case that it produces, from ladies' carrying cases, messenger bags, briefcases, and backpacks to the V-Load(TM) vertical series and TechStyle(TM) series. Leading computer manufacturers continue to rely on Mobile Edge to design and build custom OEM cases for their products. The company offers the strongest lifetime warranty in the industry on its entire product line. Visit Mobile Edge at www.mobileedge.com.
About the Komen Foundation
The Susan G. Komen Breast Cancer Foundation was established in 1982 by Nancy Brinker to honor the memory of her sister, Susan G. Komen, who died from breast cancer at the age of 36. Today, the Foundation is an international organization with a network of more than 75,000 volunteers working through local Affiliates and events like the Komen Race for the Cure(r) to eradicate breast cancer as a life-threatening disease. A global leader in the fight against breast cancer, the Foundation fulfills its mission through support of innovative breast cancer research grants, meritorious awards and educational, scientific and community outreach programs around the world. For questions about breast health or breast cancer, visit the Foundation's Web site www.komen.org, or call the Komen Foundation's Toll-Free Breast Care Helpline at 1.800.I'M AWARE(r) (1.800.462.9273).
(1) Susan G. Komen Breast Cancer Foundation, 2004. www.komen.org