NEW YORK, Sept. 7, 2004 (PRIMEZONE) -- Advanced Plant Pharmaceuticals, Inc. ("APPI") (OTCBB:APPI), a company dedicated to the research, development and marketing of "whole plant" nutraceuticals and pharmaceuticals, announced today that it has signed a distribution agreement with NAC Marketing of New York. Per the terms of the agreement, NAC will spearhead a redesigned promotional campaign for Lo-Chol(tm)-APPI's breakthrough "healthy cholesterol" product.
NAC Marketing is a full-service firm that is widely recognized as the leader in marketing quality health products direct to consumer. NAC successfully creates enhanced brand awareness for its nutritional products through a series of coordinated efforts. These include: radio and television infomercials, which are produced in-house utilizing well-known personalities; direct mail campaigns; print advertising and web-site development. NAC has all of the necessary resources to successfully market and sell its products including a top-of-the-line call center, product fulfillment capabilities, and quality customer service. For more information, visit the NAC website: www.NACmarketing.com.
"We are extremely impressed with NAC Marketing's full service approach to promoting nutritional supplements. From infomercial development and production, to order fulfillment, to top-notch customer service, we have found the ideal marketing firm for Lo-Chol(tm)," stated David Lieberman, CEO of APPI. "With the recent increase in awareness of the problems associated with high cholesterol, we are confident that NAC's approach will take Lo-Chol(tm) to the forefront of the alternative, healthy cholesterol supplement market."
About Advanced Plant Pharmaceuticals:
Advanced Plant Pharmaceuticals, Inc. (APPI) focuses on the research and development of whole plant-based products. The company has a composition-oriented patent for a proprietary process of utilizing whole plants to safely manufacture all-natural nutritional supplements. For more information, visit the Company's Corporate website: www.advancedplantpharm.com
Forward-Looking Statements:
This release contains forward-looking statements within the meaning and pursuant to the Safe Harbor provisions of the Securities Litigation Reform Act of 1995 and involve risks and uncertainties that may individually or mutually impact the matters herein described, including but not limited to product development and acceptance, manufacturing, competition, regulatory and/or other factors, which are outside the control of the Company.