KIRYAT BIALIK, Israel and LAS VEGAS, Oct. 13, 2004 (PRIMEZONE) -- Integrated Software Development Ltd. (ISD) (Pink Sheets:ITDJ), a provider of enterprise software aimed primarily at small and medium sized enterprises today announced a corporate update outlining the Company's strategy for growth.
Key elements of ISD's strategy for growth include:
-- Focus on the very large and growing market for small and medium
size organizations (SME). As part of ISD's efforts to increase
sales and marketing initiatives, the Company recently recruited
five additional sales and marketing staff together with a
highly experienced new Marketing Manager. ISD continues to
strengthen its two international sales distributors, one in the
UK, focusing on the European market, and the second in the
Philippines, covering the Asia Pacific market.
-- Pursue strategic alliances for global growth. A critical element
of the Company's long-term growth strategy is to establish
alliances and partnerships to expand into new international
markets. ISD plans to further leverage the valuable experience
and contacts already gained from existing relationships with
leading multinational companies, such as HP and SAP.
-- Maintain and advance technology leadership by extending the
capabilities of the software solution, BENEFIT, and expand the
range of problems the product can solve. BENEFIT already brings
many advanced functions to the small and medium business market
generally only available in CRM packages aimed at large
enterprises.
"We are on track with our objective of further growing our business and we are very optimistic about the growth opportunities for ISD," said Moti Maram, CEO of ISD. "We continue to see shareholder value as a top priority and look forward to updating the investment community with our progress."
About ISD
ISD Ltd. is an Israeli software company providing enterprise software that enables small and medium sized enterprises to optimize functions such as workforce management, contact center operations and asset management. The easy-to-employ solution, BENEFIT, includes many Customer Resource Management (CRM) functions with the focus on customer need for greater internal efficiency, cost control and maintaining customer service quality. BENEFIT is already used by over 3,000 users in more than 200 organizations across a wide range of functions and industries.
For more information, please contact Moshe Gee, at 011-972-544-440-296 or invest@isdsoft.com or visit us on the Web at www.isdsoft.com.
Forward-Looking Statements
Certain statements in this news release may contain "forward-looking" information within the meaning of the Federal securities laws. All statements, other than statements of fact, included in this release may include forward-looking statements that may involve risks and uncertainties. There can be no assurance that such statements will be accurate and actual results and future events could differ materially from those anticipated in such statements. The Company undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances or to reflect unanticipated events or developments.