FORT LAUDERDALE, Fla., Oct. 26, 2004 (PRIMEZONE) -- Natural Harmony Foods, Inc. (Pink Sheets:NHYF), a producer and marketer of unique, natural protein foods, announced today that it will commence serving SoyLean(r) brand patties in select hospitals and colleges who signed up for the Natural Harmony Foods test program at this month's American Dietetic Association's Food & Nutrition Conference & Expo in Anaheim, California.
Natural Harmony Foods also reported today that its SoyLean(r) brand products were highly celebrated at the ADA Conference & Expo, which attracted more than 10,000 health and nutrition professionals, including hotel and restaurant managers, sports health and wellness professionals and executive chefs.
Natural Harmony Foods was a conference exhibitor and maintained a physical presence at its exhibition hall, where the company distributed SoyLean(r) information and samples. Natural Harmony Foods also served more than 800 attendees at a company-sponsored special event; nearly all of these "loved" SoyLean(r) products and wanted to know where they could purchase the products for themselves and their clients.
"Conference attendees repeatedly told us that many of the 'good-for-you' foods just don't taste very good -- that a sacrifice is required to maintain a healthy diet. Well, that's not the case with SoyLean," said Sam Dewar, CEO and founder of Natural Harmony Foods. "All the wonderfully nutritious products on the market achieve no long term benefit if people don't like them enough to make them a regular part of a healthier lifestyle. SoyLean finally offers consumers the taste and texture of familiar foods alongside the health benefits of soy protein; we believe it is the most unique, new food product in the marketplace."
Many health and food writers for major newspapers and magazines, including The Miami Herald and People, also expressed delight with the concept and the product, and Natural Harmony Foods is currently in negotiations with a number of conference contacts for potential sales and strategic alliances.
Natural Harmony Foods owns the popular SoyLean(r) brand, which marries the taste and nutrition of natural lean beef, chicken and pork with the health benefits of soy. The company's trial products were introduced in 2002 in Southern Florida Publix supermarkets, where they were the first meat products ever to gain U.S. government approval to include the soy heart health claim on their labeling.
For full retail commercial production, Natural Harmony Foods intends to launch a line of five products in the coming months. These will include the company's signature SoyLean(r) Flame Broiled Beef Patties alongside four new items: SoyLean(r) Breakfast Sausage, SoyLean(r) Chicken Patties, SoyLean(r) Beef Meatballs, and SoyLean(r) Chicken Strips.
About Natural Harmony Foods
Natural Harmony Foods, Inc. (Pink Sheets:NHYF) is an innovative food company dedicated to producing healthy, flavorful, convenient foods that fit the lifestyles of individuals looking to make better, health conscious diet choices without sacrificing taste. For more information about Natural Harmony Foods, SoyLean(r) products, and helpful Internet links, please visit www.naturalharmonyfoods.com. NHYF Shareholders are encouraged to register on the "Investor Relations" page to receive ongoing Natural Harmony Foods news updates.
Legal Notice Regarding Forward-Looking Statements: "Forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 may be included in this news release. These statements relate to future events or our future financial performance. These statements are only predictions and may differ materially from actual future results or events. Natural Harmony Foods disclaims any intention or obligation to revise any forward-looking statements whether as a result of new information, future developments or otherwise. There are important risk factors that could cause actual results to differ from those contained in forward-looking statements, including, but not limited to risks associated with changes in general economic and business conditions, actions of our competitors, the extent to which we are able to develop new services and markets for our services, the time and expense involved in such development activities, the level of demand and market acceptance of our services, and changes in our business strategies.