Simply Wow(r) Enters NASCAR Sponsorship Agreement


IDAHO FALLS, Idaho, Nov. 9, 2004 (PRIMEZONE) -- Source Direct Holdings, Inc. (OTCBB:SDRT) announced today that their brand, Simply Wow(r), has become a title sponsor on a NASCAR sponsorship agreement with Erik Darnell and Darnell Motor Sports for the 2004 and 2005 NASCAR racing seasons.

The team Simply Wow(r) car debuted at the NASCAR AutoZone Elite Cruise America 125 Southwest Series Race at Phoenix International Raceway (PIR) on November 4, 2004. The Simply Wow car was driven by 2001 Rookie of the year, Erik Darnell, who has had an impressive 2004 racing season with 24 starts, 2 Wins, 11 Top 5s, 18 Top 10s, and 3 Bud Poles. For additional information on Erik Darnell visit his web-site at: www.erikdarnell.com.

Deren Smith, President of Source Direct, said this: "We are very excited to be part of the NASCAR AutoZone Elite Series for the remainder of the 2004 racing season and look forward to successful future negotiations with Erik Darnell and Darnell Motor Sports in 2005."

Source Direct Holdings, Inc. headquartered in Idaho Falls with manufacturing in Draper, Utah is a state-of-the-art cleaning technology company that manufactures and markets a proprietary line of all purpose all surface highly effective non-toxic, biodegradable cleaning products to the multi-billion dollar consumer household and private label automotive cleaning products industry. Simply Wow(r) is a registered trademark of Source Direct holdings, Inc. For additional information visit our web-site at: www.simplywow.com or contact Phil Flynn at: 800-815-8069.

Forward-Looking Statements

Certain statements contained in this press release are forward-looking statements that involve risks and uncertainties. The statements contained herein that are not purely historical are forward looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements deal with the Company's current plans, intentions, beliefs and expectations and statements of future economic performance. Statements containing terms like "believes," "does not believe," "plans," "expects," "intends," "estimates," "anticipates" and other phrases of similar meaning are considered to imply uncertainty and are forward-looking statements. Forward-looking statements involve known and unknown risks and uncertainties that may cause the Company's actual results in future periods to differ materially from what is currently anticipated. Factors that could cause or contribute to such differences include those discussed from time to time in reports filed by the Company with the Securities and Exchange Commission. The Company cannot guarantee its future results, levels of activity, performance or achievements.



            

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